Skyfall Inc. (Shibuya-ku, Tokyo; President and CEO: Tomokazu Hasegawa; hereinafter referred to as Skyfall), which operates an internet advertising business, has announced that and factory Inc. (Headquarters: Meguro-ku, Tokyo; President and CEO: Rinji Aoki; hereinafter referred to as and factory) has introduced its SKYFLAG offerwall ad, a long-term CPE reward advertising platform capable of improving user engagement, into its manga app.
・and factory: Full case study interview: https://skyflag.info/case-post/case-2/
About the manga app operated by and factory
and factory develops and operates manga apps such as “Manga UP!”, “Manga Park”, “Manga Mee”, “Sunday Webly”, “Manga TOP”, “Young Jump!”, and “Mecha Comic’s Daily Serialized Manga App” in collaboration with major publishers, and distributes a large number of titles.
Background of the introduction of ‘SKYFLAG’
and factory’s six manga apps, “Manga UP!”, “Manga Park”, “Manga Mee”, “Sunday Webly”, “Manga TOP”, and “Young Jump!”, had introduced offerwalls from the early stages of their release. However, starting with the switch to “SKYFLAG”‘s offerwall on “Manga UP!” in October 2020, they have been gradually introducing “SKYFLAG” to each app through January 2021.
Effects after implementing ‘SKYFLAG’
After implementing the “SKYFLAG” offerwall, advertising revenue increased by 130%, and the offerwall usage rate grew by 1.5 times. Furthermore, through optimization of the offerwall based on the effectiveness evaluation of “SKYFLAG,” we were able to see an improvement in the engagement of offerwall users.
About “and factory”
and factory’s mission is to “bring & into everyday life,” that is, to provide services that enrich people’s lives, and explore business possibilities in various fields beyond entertainment.
| Company Name | :and factory Inc. |
| CEO | :Rinji Aoki |
| Address | :Sumitomo Fudosan Aobadai Tower 9F, 3-6-28 Aobadai, Meguro-ku, Tokyo |
| Business activities | :Internet advertising business and media business |
| Number of employees | :118 (as of the end of February 2023) |
| Established | :September 16, 2014 |
| Capital | :801 million yen (as of the end of February 2023) |
| Website | :https://andfactory.co.jp/ |
About “SKYFLAG”
“SKYFLAG” is a reward marketing platform that prioritizes user experience.
It has established a unique model leveraging rewards and provides comprehensive marketing support across monetization, promotion, and research.
・Service Site: https://skyflag.info/
About “Skyfall”
Skyfall develops and operates “SKYFLAG,” a long CPE reward advertising platform focused on improving user engagement.
Furthermore, in its media business, the company handles the development, operation, and marketing of “Manga DX+,” the official manga app of publisher Shonen Gahosha, as well as the development, operation, and marketing of “Poker Chase,” an authentic poker game that adopts the rules of Texas Hold’em and is one of the largest of its kind in Japan.
| Company Name | :Skyfall Inc. |
| CEO | :Tomokazu Hasegawa |
| Address | :Ebisu SS Bldg. 2F, 4-3-14 Ebisu, Shibuya-ku, Tokyo |
| Business Description | :Advertising Business, Media Business, Game Business |
| Number of employees | :104 (As of the end of June 2023) |
| Established | :October 2017 |
| Capital | :79,393,750 yen |
| Website | :https://skyfall.co.jp/ |
