Brand renewal includes logo and website updates.
Skyfall Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tomokazu Hasegawa; hereinafter referred to as Skyfall) is pleased to announce the renewal of its corporate brand and the “SKYFLAG” brand, including changes to the corporate logo and “SKYFLAG” logo, and the redesign of its corporate website and “SKYFLAG” service website.
・New corporate website: https://skyfall.co.jp/
・New ‘SKYFLAG’ service website: https://skyflag.info/
About Corporate Brand
Renewal Background
Skyfall entered its seventh season in October 2023.
As our business has expanded, our organization has also grown, and we now have a team of over 100 people working diligently every day.
In order to further enhance Skyfall’s founding principle of “creating a world where great things spread” and to achieve even greater corporate value, we believe it is necessary to continue challenging ourselves to create new markets, rather than becoming fixated on the successes we have experienced so far.
Therefore, starting with our seventh term, we have redefined Skyfall’s purpose and long-term goals.
New Management Philosophy
▼Vision
To create a world where great things spread
▼Mission
Exploring value that enhances user experience through unconventional thinking and the power of technology.
▼Slogan
Don’t follow, lead the way.
▼Motto
Take on a bold challenge
See it through to the end
Act with integrity
The meaning behind the new logo
In line with our vision of “creating a world where great things spread,” we continue to express this “state of great things widespread” through our trademark.
At the same time, in order to express the “integrity” that Skyfall values, we used blue as before, but chose a brighter and more beautiful shade of blue than our previous logo, with the aim of making it more eye-catching and accepted by more people in the future.
Furthermore, by using the “DIN” font, which has been used globally for approximately 100 years, in the logotype, we are conveying our desire for Skyfall to be a company that will be loved by many stakeholders for a long time to come.
About “SKYFLAG” brand
Renewal Background
Since 2019, SKYFLAG has established the term “long CPE reward advertising” and its unique delivery method in Japan, and has been expanding the market while working closely with both advertisers and media.
SKYFLAG initially started as an ASP (Affiliate Service Provider) providing new value to advertisers, and after gaining a track record and trust as a high-quality advertising platform, it later took on the aspect of an advertising monetization tool, and by introducing its own unique format, it has contributed to the advertising monetization of various services.
With a solid foundation as a high-quality advertising platform, SKYFLAG, which boasts a high market share in Japan as an advertising monetization tool, will evolve to provide value to a wider range of services across various sectors, aiming for further market expansion.
Through this, we hope to realize Skyfall’s vision of “creating a world where great things spread.”
Therefore, SKYFLAG has revamped its brand, maintaining its core principles of “monetization that is prioritizes the user experience” for companies and “essential marketing” for advertisers. However, it has been modified to make SKYFLAG’s mission and identity easier to grasp.
The meaning behind the new logo
When SKYFLAG was first released, one of its goals was to “reduce fraud in the internet advertising industry,” and that commitment to upholding “justice” and “integrity” remains unchanged to this day. This sentiment is cherished and continues to be reflected in the flag Motif used as its trademark.
Furthermore, the trademark was designed to reflect our desire to pursue even better value, and our hope for the prosperity of the businesses and all stakeholders involved with ‘SKYFLAG.’
Furthermore, in order to instill a sense of trust and security when introducing ‘SKYFLAG’ into new services, we have created a warm and gentle atmosphere so that it can easily blend into any service. At the same time, we have adjusted the colors and design to ensure that the aspects of ‘SKYFLAG’ that have been its strengths to date, such as high profitability and excellent results, are not lost, using a blue that is not too pale and a font that is not too rounded.
About “SKYFLAG”
“SKYFLAG” is a reward marketing platform that prioritizes user experience.
It has established a unique model leveraging rewards and provides comprehensive marketing support across monetization, promotion, and research.
・Service Site: https://skyflag.info/
About “Skyfall”
With the mission to “create a world where good things spread,” Skyfall operates “SKYFLAG,” an advertising monetization platform tailored to user experiences.
Furthermore, it operates “Poker Chase,” one of Japan’s largest authentic poker games adopting Texas Hold’em rules, and “Manga DX+,” the official manga app of the publisher Shonen Gahosha.
| Company Name | :Skyfall Inc. |
| CEO | :Tomokazu Hasegawa |
| Address | :19F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo |
| Business Description | :Ad Monetization Platform Business and App Media Business |
| Number of employees | :107 (As of the end of October 2023) |
| Established | :October 2017 |
| Capital | :79,393,750 yen |
| Website | :https://skyfall.co.jp/ |
