Skyfall will appear at the Tokyo Game Show after-party “TOKYO GAME CONNECT” on September 26th!
A thorough explanation of the differences between app marketing in Japan and overseas.
Skyfall Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Tomokazu Hasegawa; hereinafter referred to as Skyfall), which operates the advertising monetization platform “SKYFLAG,” is pleased to announce that it will hold “TOKYO GAME CONNECT” event at the Cerulean Tower Tokyu Hotel on Thursday, September 26, 2024, together with AppsFlyer Japan Ltd., Applibot Inc., YouAppi Japan Inc., and UNICORN Inc.
In this event, we will hold a session titled “Differences in App Marketing Between Japan and Overseas,” featuring Mirrativ Inc. and All-in Inc. as guests. They will compare marketing methods in Japan and overseas, and explain user acquisition strategies and community revitalization strategies based on case studies.
・Details / Application: https://event.appsflyer.com/tgsevent20240926?utm_source=skyfall&utm_medium=referral&utm_campaign=ev-tgs-2024-09&afc_source=skyfall&afc_medium=referral&afc_campaign=ev-tgs-2024-09
Session Overview
・Title: “Differences in App Marketing Between Japan and Overseas”
・Date and Time: Thursday, September 26, 2024. 18:35 – 19:00
・Venue: Cerulean Tower Tokyu Hotel, B2F (26-1 Sakuragaoka-cho, Shibuya-ku, Tokyo)
*This event requires pre-registration. After registering, those who are eligible to participate will receive a confirmation email with a QR code. On the day of the event, please present this email and two business cards at the reception desk.
Session speakers
Moderator: Kio Ikeda (Executive Officer, Skyfall Inc.)
Joined Adways Inc. in April 2018 and was engaged in advertising planning and proposal work for smartphone game apps advertisers. Received the company-wide Rookie of the Year award and was subsequently promoted to Unit Manager.
Joined Skyfall Inc. in May 2020 and established the advertiser sales department for ‘SKYFLAG,’ onboarding many clients, with those primarily being overseas advertisers. In June 2022, established the Human Resources Strategy Office, implementing new and improved HR systems, as well as reviewing and strengthening the recruitment system.
Was appointed as an executive officer in June 2023. Currently serves as the manager of the Account Business Division, which handles advertiser sales for “SKYFLAG”.
Speaker: Kazuma Inoue (Deputy General Manager, Business Development Department, Mirrativ Business Division, Mirrativ Inc.)
Joined Adways Inc. in April 2007, shortly after its listing on the TSE Mothers market. Was involved in affiliate advertising and advertising planning and proposal work for smartphone game app advertisers, and also gained experience as a manager.
Joined Mirrativ Inc. in June 2018 not long after its launch. Have been involved in business development, business launch, sales to game companies, and client consulting. Currently serves as the Deputy General Manager of the Business Development Department at Mirrativ’s Business Division.
Speaker: Yui Kanazawa (Founder of All-In Inc.)
Joined Dentsu as a new graduate in 2004.
After gaining various experiences at the company, namely 2 years in television department, 4 years in digital department, 3 years in app development department, and 1 year in integrated marketing section, spent 6 months at FreakOut and then 5 years as the head of marketing at King Japan as a founding member before becoming independent.
The company has close ties with multiple domestic and international game companies, primarily through direct response marketing, including Activision, Blizzard, Cygames, Supercell, Dream Games, and TGC.
About “TOKYO GAME CONNECT”
“TOKYO GAME CONNECT” party was organized to celebrate the new connections that are forged through gaming.
The event aims to be a platform where app marketers can gather inspirations, explore the opportunities of creating new value, and share the latest knowledge and trends in app marketing through multiple sessions.
・Name: Tokyo Game Show After Party “TOKYO GAME CONNECT”
・Date: Thursday, September 26, 2024, 18:00 start (doors open at 17:40)
・Venue: Cerulean Tower Tokyu Hotel, B2F (26-1 Sakuragaoka-cho, Shibuya-ku, Tokyo)
・Capacity: 350 people (planned)
・Participation fee: Free
・Details: https://event.appsflyer.com/tgsevent20240926?utm_source=skyfall&utm_medium=referral&utm_campaign=ev-tgs-2024-09&afc_source=skyfall&afc_medium=referral&afc_campaign=ev-tgs-2024-09
[Precautions]
・This party is limited to advertisers, media companies, and developers.
・Participation is open to people from any genre, not just games.
・If you wish to participate, please register in advance. After registration, those who are eligible to participate will receive a confirmation email with a QR code. Please present this email and two business cards on the day of the event.
・If there are five or more participants from the same company, we may unfortunately have to decline your application.
・If you are competing with a co-sponsoring company, we reserve the right to refuse your entry.
・If we receive more applications than the capacity allows, we will hold a lottery.
About “SKYFLAG”
“SKYFLAG” is a reward marketing platform that prioritizes user experience.
It has established a unique model leveraging rewards and provides comprehensive marketing support across monetization, promotion, and research.
・Service Site: https://skyflag.info/
About “Skyfall”
Skyfall operates under the banner of “Creating a world where good things spread,” running “SKYFLAG,” an advertising monetization platform that aligns with the user experience, and “SKYFLAG Research,” a marketing research service that pursues representativeness.
Furthermore, it operates “Poker Chase,” one of Japan’s largest authentic poker games adopting Texas Hold’em rules, and “Manga DX+,” the official manga app of the publisher Shonen Gahosha.
| Company Name | :Skyfall Inc. |
| CEO | :Tomokazu Hasegawa |
| Address | :(Tokyo Head Office) 19F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo :(Niigata Office) Nippon Life Insurance Niigata Building 7F, 2-4-10 Higashiodori, Chuo-ku, Niigata-shi, Niigata |
| Business Description | :Ad Monetization Platform Business, Marketing Research Business, App Media Business |
| Number of employees | :178 (As of the end of September 2024) |
| Established | :October 2017 |
| Capital | :79,393,750 yen |
| Website | :https://skyfall.co.jp/ |
