[Case Study] Achieving a 110% Increase in Ad Revenue Following the Implementation of “SKYFLAG”—a Game Service with 23 Million Cumulative Downloads! Unveiling the Secrets Behind Driving Revenue Growth
Maximizing Ad Revenue While Prioritizing the User Experience by Developing Strategic Initiatives to Boost User Referral Activities
Skyfall Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tomokazu Hasegawa; hereinafter “Skyfall”) is pleased to announce that its ad monetization platform “SKYFLAG” has been implemented by “LINE Poige,” a reward-earning game service operated by LY Corporation (Headquarters: Chiyoda-ku, Tokyo; CEO: Takeshi Idezawa; hereinafter “LY Corporation”), and the corresponding results have been published.
・Read the full implementation interview for “LINE Poige” here: https://skyflag.info/case-post/case-7/
“LINE Poige” is a game service where users can earn LINE Points by playing games such as “LINE Block Puzzle,” “LINE Sudoku,” “LINE Solitaire,” “LINE Jigsaw Puzzle,” and “LINE Logic Puzzle Game” and clearing specific conditions. The points earned can be used across various LINE services, physical stores, online shopping, and more.
Since its launch, the service had been pursuing monetization through ad formats such as rewarded video ads, banner ads, interstitial ads, and MREC (medium rectangle) ads. Recognizing that “SKYFLAG”—an ad monetization platform that prioritizes the user experience—shared a high affinity with their users and held strong potential for further revenue expansion, they implemented “SKYFLAG” in December 2023.
Objectives of Implementing “SKYFLAG”
・To drive overall ad revenue growth through “SKYFLAG” while maintaining revenue from existing ad monetization channels.
Challenges Prior to the Implementation of “SKYFLAG”
・Difficulty in balancing both revenue expansion and user experience (UX) when implementing advertisements.
Outcomes After Implementing “SKYFLAG”
By regularly running in-game campaigns designed to drive user referrals and introducing newly optimized flows to help users transition smoothly to “SKYFLAG,” the team successfully built an environment where users could easily interact with the platform. This effectively boosted the ad revenue of games featured on “LINE Poige” to approximately 110%.
Furthermore, regarding initial concerns that utilizing “SKYFLAG” might lead to users dropping off to external services, user engagement and session times within the service remained unchanged after implementation, successfully dispelling those worries.
▼Ad Revenue of “LINE Poige” Game Apps
Effects Experienced After Implementation
・Following the introduction of “SKYFLAG,” revenue across various game apps featured on “LINE Poige” expanded to approximately 110%.
・Successfully ran the platform alongside existing ad monetization models to achieve substantial revenue growth.
We interviewed the team regarding the operational adjustments made within “SKYFLAG” to drive overall app ad revenue, alongside the revenue impact experienced post-implementation. Please read the full interview for details.
・Read the full implementation interview for “LINE Poige” here: https://skyflag.info/case-post/case-7/ ・Request information regarding “SKYFLAG”: https://skyflag.info/document/ |
Consulting Support After Implementing “SKYFLAG”
(Left: A scene from a regular meeting, Right: A scene from data analysis)
At “SKYFLAG,” dedicated account managers provide ongoing monetization support for companies even after implementation. We deliver end-to-end support by analyzing everything from internal revenue trends to user behavior, reporting these insights during regular meetings, and proposing upcoming initiatives.
Data Analysis Regarding “SKYFLAG” Products and Users
(Left: A scene from data analysis, Right: Visual representation of the verification screen)
At “SKYFLAG,” we continuously develop and expand new features by conducting data-driven verification, analysis, and development aimed at maximizing monetization for partner companies. We also regularly update the product to build an environment where users can seamlessly engage with offers (advertisements).
About “LINE Poige”
“LINE Poige” is a service where users can earn “LINE Points” by playing simple, exhilarating games and clearing specific conditions.
About “LY Corporation”
| Company Name | :LY Corporation |
| CEO | :Takeshi Idezawa |
| Address | :Tokyo Garden Terrace Kioicho – Kioicho Tower, 1-3 Kioicho, Chiyoda-ku, Tokyo 102-8282 |
| Website | :https://www.lycorp.co.jp/ja/ |
About “SKYFLAG”
“SKYFLAG” is a reward marketing platform that prioritizes user experience.
It has established a unique model leveraging rewards and provides comprehensive marketing support across monetization, promotion, and research.
・Service Site: https://skyflag.info/
About “Skyfall”
Skyfall operates under the banner of “Creating a world where good things spread,” running “SKYFLAG,” an advertising monetization platform that aligns with the user experience, and “SKYFLAG Research,” a marketing research service that pursues representativeness.
Furthermore, the company operates “Poker Chase,” an authentic Texas Hold’em poker game, and “Pocket Play,” an app where users can earn rewards simply by playing their favorite games.
| Company Name | :Skyfall Inc. |
| CEO | :Tomokazu Hasegawa |
| Address | :(Tokyo Head Office) 19F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo :(Niigata Office) Nippon Life Insurance Niigata Building 7F, 2-4-10 Higashiodori, Chuo-ku, Niigata-shi, Niigata |
| Business Description | :Marketing Platform Business and App Media Business |
| Number of employees | :190 (As of the end of January 2025) |
| Established | :October 2017 |
| Capital | :79,393,750 yen |
| Website | :https://skyfall.co.jp/ |
