Discover proven hybrid monetization strategies that combine in-app purchases and advertising, based on real-world experiences from leading gaming companies.
Skyfall Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tomokazu Hasegawa; hereinafter “Skyfall”), operator of the user experience-focused ad monetization platform “SKYFLAG,” is pleased to announce that it will speak at the “GAME FUTURE SUMMIT 2025.” This major offline conference for the gaming industry, organized by Game8 Inc. and MOTTO Inc., will be held on Wednesday, June 4, 2025, at Bellesalle Shibuya Garden.
Register Here *No advance registration is required for this session. After completing your event registration, please proceed directly to the venue. |
GAME FUTURE SUMMIT 2025 is one of the largest conferences dedicated to game production and marketing.
Skyfall will speak in the session titled “Hybrid Monetization Strategies: Increasing Game Revenue with In-App Purchases and Advertising,” taking place on Stage A (B1) from 18:00 to 18:40.
Featuring guest speakers from CyberAgent, Inc. and KLab Inc., both of which have successfully grown advertising revenue in the mobile gaming sector, this session will explore real-world case studies and reveal the key drivers of monetization success, as well as the operational best practices needed to build lasting user relationships.
Join us to gain actionable ideas for overcoming business challenges and optimizing your monetization strategy.
Recommended For
- Those who primarily monetize through in-app purchases but are looking for new opportunities to grow revenue
- Those considering ad monetization that does not compromise the UI/UX
- Those looking to increase profitability while preserving the game experience
Session Overview
- Name: Hybrid Monetization Strategies for Mobile Games: Increasing Game Revenue by Combining In-App Purchases and Advertisements
- Date & Time: Wednesday, June 4, 2025, 18:00 – 18:40
*Skyfall’s services will be introduced starting at 18:40 - Venue: Bellesalle Shibuya Garden, Stage A (B1 Floor)
- Registration: https://gfs2025.peatix.com/
*No advance registration is required for this session. After completing your event registration, please proceed directly to the venue.
Session Speakers
Moderator: Yusuke Hosoda (Skyfall Inc. / Division Manager of SKYFLAG Media Division)
Joined Adways Inc. in January 2011, where he served as Head of Sales, overseeing sales operations and team management while developing and proposing advertising strategies for mobile game app advertisers.
In July 2021, he joined Skyfall Inc. and established the monetization support sales team for SKYFLAG. In this role, he led the adoption of SKYFLAG and provided monetization support to media partners that implemented the platform. He currently serves as Division Manager of the Media Business Division, overseeing all SKYFLAG sales activities.
Speaker: Keita Maejima (CyberAgent, Inc. / AmebaLIFE Business Division, Pigg Department, PIGGPARTY Business Owner)
He began his career as a systems engineer at a systems integration (SI) company before joining CyberAgent, Inc. in 2017 as a mid-career hire.
After transitioning from engineering to product planning, he was responsible for the planning, development, and production of Ameba Pigg.
He joined Pigg Party as Product Manager (PM) at the end of 2018 and currently serves as the Head of Business for the service.
Speaker: Keiichi Yokote (KLab Inc. / KLabGames Business Division, Director)
He began his career at Daito Giken, Inc. in April 2007, where he worked as a planner on the production and development of pachislot games.
He later joined KDE and subsequently transferred to Konami Digital Entertainment Co., Ltd., where he gained experience in mobile app operations as a member of the team responsible for Professional Baseball Spirits A.
In 2021, he joined KLab Inc. as Director of BLEACH: Brave Souls. He is currently responsible for developing and executing live-service strategies aimed at accelerating the game’s growth.
Speaker: Yukie Zama (Skyfall Inc. / SKYFLAG Media Division, Media Growth Department, Director of Consulting Bureau)
After joining Skyfall, she worked as an advertising monetization consultant, primarily supporting companies that operate large-scale media platforms, including e-book services and rewards platforms.
She currently serves as Head of the Consulting Division, leading the team while providing monetization consulting for a wide range of services.
Speaker: Arashi Asami (Skyfall Inc. / SKYFLAG Media Division, Media Growth Department, Media Sales Bureau, Director)
He began his career as a web director at a leading web development company, managing website production projects across a wide range of industries. He later worked at a music publishing company and a gaming news media company, where he was responsible for advertising sales.
He joined Skyfall Inc. in November 2023 and currently serves as Director of the Media Sales Bureau, in charge of promoting the implementation of SKYFLAG.
About “GAME FUTURE SUMMIT”
“GAME FUTURE SUMMIT 2025” is one of the industry’s largest conferences specializing in game production and marketing.
- Event Name: GAME FUTURE SUMMIT 2025
- Date: Wednesday, June 4, 2025, Starting at 13:00 (Doors open at 12:00 scheduled)
- Venue: Bellesalle Shibuya Garden
(B1F/1F Sumitomo Fudosan Shibuya Garden Tower, 16-17 Nanpeidaicho, Shibuya-ku, Tokyo) - Cost: Free
- Special Site: https://game-future-summit.jp/
- X (Twitter): https://x.com/Game_F_S
About “CyberAgent, Inc.”
| Company Name | :CyberAgent, Inc. |
| CEO | :Susumu Fujita |
| Address | :Abema Towers, 40-1 Udagawacho, Shibuya-ku, Tokyo 150-0042 |
| Business Description | :Media & IP Business, Internet Advertising Business, Game Business, Investment Development Business |
| Establishment | :March 18, 1998 |
| Website | :https://www.cyberagent.co.jp/ |
About “KLab Inc.”
| Company Name | :KLab Inc. |
| CEO | :Tetsuya Sanada |
| Address | :Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo 106-6122 |
| Business Description | :Game Business |
| Establishment | :August 1, 2000 |
| Website | :https://www.klab.com/jp/ |
About “SKYFLAG”
“SKYFLAG” is a reward marketing platform that prioritizes user experience.
It has established a unique model leveraging rewards and provides comprehensive marketing support across monetization, promotion, and research.
・Service Site: https://skyflag.info/
About “Skyfall”
Skyfall operates under the banner of “Creating a world where good things spread,” running “SKYFLAG,” an advertising monetization platform that aligns with the user experience, and “SKYFLAG Research,” a marketing research service that pursues representativeness.
Furthermore, the company operates “Poker Chase,” an authentic Texas Hold’em poker game, and “Pocket Play,” an app where users can earn rewards simply by playing their favorite games.
| Company Name | :Skyfall Inc. |
| CEO | :Tomokazu Hasegawa |
| Address | :(Tokyo Head Office) 19F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo :(Niigata Office) Nippon Life Insurance Niigata Building 7F, 2-4-10 Higashiodori, Chuo-ku, Niigata-shi, Niigata |
| Business Description | :Marketing Platform Business and App Media Business |
| Number of employees | :190 (As of the end of March 2025) |
| Established | :October 2017 |
| Capital | :79,393,750 yen |
| Website | :https://skyfall.co.jp/ |
