Case Study: Driving Growth Beyond Monetization with SKYFLAG
See How ANA Pocket Leveraged SKYFLAG to Increase User Retention
How SKYFLAG Deepens User Understanding and Unlocks New Market Opportunities
Skyfall Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tomokazu Hasegawa; hereinafter “Skyfall”) is pleased to announce that it has published the results following the implementation of the ad monetization platform “SKYFLAG” for the smartphone reward points app “ANA Pocket,” operated by ANA X Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Shinya Kanda).
・Full Interview of the “ANA Pocket” Implementation Case Study: https://skyflag.info/case-post/case-9/
Background of “SKYFLAG” Implementation
ANA Pocket is a rewards app that lets users earn points based on the distance they travel—whether by walking, cycling, driving, taking the train, or flying. Users can accumulate points through all of their everyday journeys and redeem them by spinning a guaranteed-win gacha, where rewards can be exchanged for ANA Mileage Club miles or points from a variety of partner programs.
At launch, ANA Pocket’s monetization model centered primarily on paid subscriptions. Six months after the service launched, however, the company recognized that earning miles was a key driver of continued usage among paid members, prompting it to explore advertising as an additional revenue stream. SKYFLAG was introduced in August 2022 because it enabled ANA Pocket to generate advertising revenue without compromising the user experience.
Purpose of Implementing SKYFLAG
・To increase long-term user engagement by leveraging advertising-based monetization.
Challenges Before Implementing SKYFLAG
・Implementing an advertising monetization solution without compromising the user experience.
Results After Implementing “SKYFLAG”
When ANA Pocket first implemented SKYFLAG, the app placed a cap on the number of points users could earn as part of its internal cost management strategy. However, after determining that points earned through SKYFLAG would not negatively impact cost control, the company removed this cap in December 2024.
As a result, compared with the period before the cap was lifted, revenue generated through SKYFLAG and ARPU (Average Revenue Per User) more than doubled.
In addition, through reports analyzing the behavior of users who engaged with SKYFLAG, ANA Pocket gained deeper insights into the types of offers (advertisements) that resonated most with its users, as well as their key characteristics. These insights have enabled the company to develop a more comprehensive understanding of its user base.
Effects Experienced After Implementation
・Re-identifying users’ areas of interest through their actions toward offers (ads) within “SKYFLAG.”
・Promoting further continuous utilization while maintaining users’ motivation to use the service.
The interview also explores what ANA Pocket found most compelling about SKYFLAG compared with other solutions, as well as the key strategies behind using SKYFLAG to strengthen users’ motivation to engage with the service and encourage continued usage. Read the full interview for further details.
・Full Interview of the “ANA Pocket” Implementation Case Study: https://skyflag.info/case-post/case-9/ ・Request SKYFLAG Materials: https://skyflag.info/document/ |
Consulting Support After the SKYFLAG Implementation
Right: Data Analysis Session
At “SKYFLAG,” dedicated representatives continuously provide monetization support for companies even after implementation. We provide end-to-end support by analyzing everything from revenue generated within “SKYFLAG” to user trends, reporting these in regular meetings, and proposing subsequent measures.
About Data Analysis for the SKYFLAG Product and Users
Right: Validation Dashboard Screenshot
SKYFLAG continuously develops and enhances new features through data-driven testing, analysis, and product development, with the goal of maximizing monetization for its partner companies. The product is also regularly updated to create an environment where users can more easily engage with offers (advertisements).
About “ANA Pocket”
ANA Pocket is a reward points app that allows users to accumulate points based on their travel distance across all means of transportation.
https://www.ana.co.jp/ja/jp/share/ana-pocket/
About “ANA X Inc.”
・Company Name: ANA X Inc.
・Address: Front Place Nihonbashi, 2-14-1 Nihonbashi, Chuo-ku, Tokyo 103-0027
・Representative Director and President: Shinya Kanda
・Website: https://www.ana-x.co.jp/
About “SKYFLAG”
“SKYFLAG” is a reward marketing platform that prioritizes user experience.
It has established a unique model leveraging rewards and provides comprehensive marketing support across monetization, promotion, and research.
・Service Site: https://skyflag.info/
About “Skyfall”
Skyfall operates under the banner of “Creating a world where good things spread,” running “SKYFLAG,” an advertising monetization platform that aligns with the user experience, and “SKYFLAG Research,” a marketing research service that pursues representativeness.
Furthermore, the company operates “Poker Chase,” an authentic Texas Hold’em poker game, and “Pocket Play,” an app where users can earn rewards simply by playing their favorite games.
| Company Name | :Skyfall Inc. |
| CEO | :Tomokazu Hasegawa |
| Address | :(Tokyo Head Office) 19F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo :(Niigata Office) Nippon Life Insurance Niigata Building 7F, 2-4-10 Higashiodori, Chuo-ku, Niigata-shi, Niigata |
| Business Description | :Marketing Platform Business and App Media Business |
| Number of employees | :190 (As of the end of March 2025) |
| Established | :October 2017 |
| Capital | :79,393,750 yen |
| Website | :https://skyfall.co.jp/ |
