[Implementation Case Study] Maximizing Long-Term Revenue While Improving Operational Efficiency! Key Insights from “Trip-Mile” (“Torima”) on Leveraging “SKYFLAG”
Achieving Flexible and Effective Operations Through Close Collaboration with Dedicated Account Managers and Balanced Offers (Ads) Focused on User Experience!
Skyfall Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Tomokazu Hasegawa, hereinafter “Skyfall”) is pleased to announce that Geo Technologies Inc. (Headquarters: Bunkyo-ku, Tokyo; President & CEO: Yoichiro Yatsurugi) has implemented the reward marketing platform “SKYFLAG” for its point-earning app “Torima” and has shared the results publicly.
- Full Interview: “Torima” Campaign Case Study: https://skyflag.info/case-post/case-12/
Background for Implementing “SKYFLAG”
“Torima” is a point-earning app that allows users to accumulate points (miles) based on travel distance during commuting, shopping, or traveling, as well as steps taken. The app focuses on acquiring new users and encouraging continued use by existing users, with the goal of collecting highly accurate location data that can be utilized for Geotechnologies’ core business of map development.
“Torima,” which began ad monetization at its initial release in July 2020, introduced reward monetization through an offerwall in October of the same year. Recognizing the limitations of maximizing revenue through the existing reward monetization, the app implemented “SKYFLAG” in January 2024 with the goal of establishing a new revenue foundation.
Purpose of Implementing “SKYFLAG”
- Establishing a new revenue base independent of existing reward-based monetization
Challenges Faced Before Implementing “SKYFLAG”
- Establishing a mid- to long-term framework to stabilize revenue
- A system that enables smooth implementation of requests related to campaign operations, UI improvements, and creatives
Results after implementing “SKYFLAG”
With “SKYFLAG,” the placement of offers (ads) is optimized by carefully balancing the achievement points of the offers and the challenge thresholds for users. Through adjustments to offer content and detailed operational improvements, long-term revenue stability is achieved. Additionally, close collaboration with dedicated account managers enables an efficient system for proposing and implementing campaign operations and UI improvements.
Furthermore, by monitoring campaign performance and user behavior through regular meetings and ongoing communication, optimization efforts have led to consistent revenue growth. This ability to flexibly operate campaigns is highly valued by the partner.
Post-Implementation Results
- By optimizing the balance between offer (ad) completion points and challenge difficulty, long-term revenue stability is achieved.
- Through collaboration with a dedicated account manager, we have successfully implemented campaign operations and UI improvements.
We also covered advertising monetization strategies of “Torima”, as well as efforts to improve revenue, and initiatives leveraging “SKYFLAG” to maximize earnings without compromising the user experience.
For more details, please refer to the full interview.
・Full Interview: “Torima” Campaign Case Study: https://skyflag.info/case-post/case-12/ ・Request “SKYFLAG” Materials: https://skyflag.info/document |
Consulting Support After the SKYFLAG Implementation
At “SKYFLAG,” dedicated representatives provide continuous monetization support to companies even after implementation. We deliver comprehensive, end-to-end support by analyzing everything from revenues generated within “SKYFLAG” to user trends, reporting these findings at regular meetings, and proposing subsequent measures.
Data Analysis Regarding SKYFLAG Products & Users
With the goal of maximizing monetization for companies that have implemented the platform, “SKYFLAG” performs data-driven verifications, analyses, and development to continuously propose new features and expand functionalities.
About “Trip-Mile” (“Torima”)
The point-earning app “Torima” allows users to accumulate miles based on steps taken and according to the distance traveled, making it ideal for people who commute or frequently walk. The app also features health-tracking functions, including step history and calories burned, so users can manage their health while earning points. Accumulated miles can be exchanged for cash, PayPay Money Lite, Amazon gift cards, V Points, and more, or donated to organizations such as forest conservation groups or Médecins Sans Frontières.
About “Geo Technologies Inc.“
Since its founding in 1994, Geo Technologies Inc. has been a consistent provider of digital maps. The following year, the company released its map software MapFan. Since then, it has introduced Japan’s first i-mode maps, car navigation systems, corporate map data, and location-based solutions. Additionally, Geo Technologies has been an early provider of AD/ADAS maps, which are essential for advanced autonomous driving.
With the launch of the point-earning app “Torima” in 2020, the company has also been able to gather real-time insights into human mobility and the underlying behaviors and intentions of users, enabling a better understanding of real-world user trends.
By combining vast amounts of big data, including human mobility, with nearly 30 years of accumulated geospatial data and analyzing it using cutting-edge technologies, the company provides “real-time insights” and aims to contribute to society by enabling a more comfortable and sustainable world.
Head Office Address: Bunkyo Green Court Center Office, 2-28-8 Honkomagome, Bunkyo-ku, Tokyo, Japan
CEO: Yoichiro Yatsurugi
Established: May 1, 1994
Business Description: Automotive Business / Enterprise Business / Marketing Business / Consumer Business
Website: https://geot.jp/
About “SKYFLAG”
“SKYFLAG” is a reward marketing platform that prioritizes user experience.
It has established a unique model leveraging rewards and provides comprehensive marketing support across monetization, promotion, and research.
・Service Site: https://skyflag.info/
About “Skyfall”
Skyfall operates a reward marketing platform “SKYFLAG” with the mission of “creating a world where good things spread,” while also putting focus on the user experience.
The company also manages an authentic Texas Hold’em poker game “Poker Chase” and “Pocket Play,” an app where users can earn rewards by playing games.
| Company Name | :Skyfall Inc. |
| CEO | :Tomokazu Hasegawa |
| Address | :(Tokyo Head Office) 19F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo :(Niigata Office) Nippon Life Insurance Niigata Building 7F, 2-4-10 Higashiodori, Chuo-ku, Niigata-shi, Niigata |
| Business Description | :Reward Marketing Platform Business and App Media Business |
| Number of employees | :200 (As of the end of June 2025) |
| Established | :October 2017 |
| Capital | :79,393,750 yen |
| Website | :https://skyfall.co.jp/ |
