[Case Study] Doubling Ad Revenue Post-Implementation! Balancing Revenue Optimization and User Experience as Attempted by “BLEACH Brave Souls” via SKYFLAG
Securing a New Revenue Stream Through Ad Monetization for a Renowned IP Title
Skyfall Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tomokazu Hasegawa; hereinafter “Skyfall”) is pleased to announce that it has published the results of implementing its reward marketing platform “SKYFLAG” for “BLEACH Brave Souls”—an exhilarating 3D action game operated by KLab Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tetsuya Sanada).
Background of SKYFLAG Implementation
BLEACH Brave Souls is an exhilarating 3D action game distributed across smartphones, PCs, and home gaming consoles. Faithfully replicating the powerful worldview of the hit TV anime “BLEACH,” the game allows players to utilize teams formed from characters they have trained to take on ranking battles and league promotion/demotion matches, aiming for the top spots in the highest-tier leagues. The game operates by acquiring the IP rights from the publisher, maximizing the appeal of the TV anime series.
While the game was initially operated focusing primarily on revenue from in-app purchases, the company introduced reward monetization via an offerwall as a new revenue source to drive further sales expansion. Subsequently, feeling limits to the revenue growth achievable under their existing reward monetization service, they transitioned to and implemented “SKYFLAG” in February 2025, drawn by its ability to achieve high-yield ad monetization without disrupting the user experience.
Objectives of SKYFLAG Implementation
- Achieving higher-yield ad monetization.
- Enhancing the user experience via SKYFLAG’s abundant volume and wide genres of advertising offers.
Challenges Before SKYFLAG Implementation
- Sluggish ad revenue growth caused by displaying offers (advertisements) that diverged from the needs of domestic users.
- Low user satisfaction stemming from an insufficient customer support framework.
Results and Outcomes After Implementation
Through multi-angled strategic proposals utilizing “SKYFLAG” in monthly regular meetings and continuous consulting support, the company successfully doubled its ad monetization revenue compared to the time spent utilizing the previous reward monetization service.
Furthermore, the company highly appreciated the ongoing process of implementing improvements and updates designed to elevate the user experience, such as optimizing customer support (CS) handling and adjusting offer (ad) regulations.
Effects Recognized After Implementation
- Successfully doubled advertising revenue compared to metrics before implementation.
- Simultaneously achieved enhanced user satisfaction and reduced operational man-hours through a thorough customer support framework.
We also interviewed the team regarding the advertising monetization strategy unique to operating an IP-based game, their specific approaches to revenue improvement, and their experience using “SKYFLAG” to enhance the user experience. For details, please read the full interview text.
Consulting Support After the SKYFLAG Implementation
At “SKYFLAG,” dedicated representatives provide continuous monetization support to companies even after implementation. We deliver comprehensive, end-to-end support by analyzing everything from revenues generated within “SKYFLAG” to user trends, reporting these findings at regular meetings, and proposing subsequent measures.
Data Analysis Regarding SKYFLAG Products & Users
With the goal of maximizing monetization for companies that have implemented the platform, “SKYFLAG” performs data-driven verifications, analyses, and development to continuously propose new features and expand functionalities.
About “BLEACH Brave Souls”
Launched in 2015 as a mobile application, “BLEACH Brave Souls” is an exhilarating 3D action game based on the hit TV anime series “BLEACH.”
Now supporting PCs and home gaming consoles, it is a long-running blockbuster title beloved by anime and game fans worldwide.
https://www.bleach-bravesouls.com/
About “KLab Inc.”
Company Name: KLab Inc.
Address: Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo 106-6122
Representative: Tetsuya Sanada, CEO
Website: https://www.klab.com/jp/
About “SKYFLAG”
“SKYFLAG” is a reward marketing platform that prioritizes user experience.
It has established a unique model leveraging rewards and provides comprehensive marketing support across monetization, promotion, and research.
・Service Site: https://skyflag.info/
About “Skyfall”
Skyfall operates a reward marketing platform “SKYFLAG” with the mission of “creating a world where good things spread,” while also putting focus on the user experience.
The company also manages an authentic Texas Hold’em poker game “Poker Chase” and “Pocket Play,” an app where users can earn rewards by playing games.
| Company Name | :Skyfall Inc. |
| CEO | :Tomokazu Hasegawa |
| Address | :(Tokyo Head Office) 19F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo :(Niigata Office) Nippon Life Insurance Niigata Building 7F, 2-4-10 Higashiodori, Chuo-ku, Niigata-shi, Niigata |
| Business Description | :Reward Marketing Platform Business and App Media Business |
| Number of employees | :190 (As of the end of March 2025) |
| Established | :October 2017 |
| Capital | :79,393,750 yen |
| Website | :https://skyfall.co.jp/ |
