[Feature Update & Verification Results Published] SKYFLAG Recommended Rewards Evolves! The Number of Implementing Media Outlets Year-over-Year Doubled, Revenue Surpassed 6x Growth
Boosting User Reward Acquisition Through Preserving the User Experience and Driving Actions Among First-time Offerwall Users
Skyfall Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tomokazu Hasegawa; hereinafter “Skyfall”) is pleased to announce that it has implemented a major update to its “Recommended Rewards” feature within “SKYFLAG,” a reward marketing platform that prioritizes user experience.
This update aims to enhance the user experience and maximize revenue for implementing companies. Based on past operational track records and verification data, the feature has evolved into a design that optimizes result generation without compromising the user experience.
About Recommended Rewards
Officially released as a new feature of “SKYFLAG” in March 2024, Recommended Rewards is a service that displays offers to users at the most optimal timing.
By engaging with advertisements (offers) through Recommended Rewards, users get a chance to experience an equivalent of in-service microtransaction.
Results Since the Release
An analysis of user achievements generated through Recommended Rewards revealed that 42.4% were first-time users of the “SKYFLAG” offerwall. This demonstrates that the feature is highly effective not only in encouraging usage among existing users but also in driving actions from a segment that had previously never interacted with “SKYFLAG.”
As a result, the number of media outlets implementing Recommended Rewards more than doubled year-over-year *, and revenue achieved substantial growth, increasing by 6.6 times.
*Comparison between January 2025 and January 2026
Update Details
① Multiple Offer (Ad) Delivery
② Insufficient Points Optimization Delivery
① About Multiple Offer (Ad) Delivery
At the time of the initial release, Recommended Rewards displayed only a single offer to users. However, based on results obtained through tests, we expanded our offerings with a new format capable of delivering multiple offers simultaneously.
This allows users to select the most appropriate offer, achieving a more personal user experience.
In fact, a comparison between the conventional format and the multiple offer delivery revealed that, on average, eCPM increased by 1.4 times, the ad click-through rate (CTR) increased by 1.5 times, and the ad conversion rate (CVR) increased by 1.7 times.
② About Insufficient Points Optimization Delivery
For users who display a high ambition to consume paid content (such as purchasing the next chapter after finishing a manga volume), we have expanded our formats to deliver the optimal offer to make up for the user’s point deficit.
By clearly visualizing the process toward achieving their goals and providing a simulated paid experience through earning rewards (points, coins, etc.), this feature accelerates the improvement of user LTV. Concurrently, it contributes to maximizing revenue for implementing companies through user conversions.
Future Outlook
“SKYFLAG” has continuously focused on creating new value based on the philosophy of “providing monetization that enhances the user experience.”
We deliver an experience optimized for user behavior while simultaneously achieving maximum revenue for implementing companies.
We will continue to pursue flexible approaches that break free from conventional frameworks, delivering “new options” to users and “further business growth” to our partner companies.
Moving forward, “SKYFLAG” will remain dedicated to developing and verifying new delivery methods tailored to diversifying service formats and user characteristics, aiming to provide even greater value to all our stakeholders.
・Inquiries Regarding “SKYFLAG”: https://skyflag.info/contact/ ・Download “SKYFLAG” Service Materials: https://skyflag.info/document/ |
About “SKYFLAG”
“SKYFLAG” is a reward marketing platform that prioritizes user experience.
It has established a unique model leveraging rewards and provides comprehensive marketing support across monetization, promotion, and research.
- Service Site: https://skyflag.info/
About “Skyfall”
| Company Name | : Skyfall Inc. |
| CEO | : Tomokazu Hasegawa |
| Address | : (Tokyo Head Office) 19F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo : (Niigata Office) Nippon Life Insurance Niigata Building 7F, 2-4-10 Higashiodori, Chuo-ku, Niigata-shi, Niigata |
| Business Description | : Reward Marketing Platform Business / Other |
| Number of employees | : 200 (As of the end of December 2025) |
| Established | : October 2017 |
| Capital | : 79,393,750 yen |
| Website | : https://skyfall.co.jp/ |
