Skyfall Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tomokazu Hasegawa; hereinafter “Skyfall”) is pleased to announce that a contributed article by Skyfall Researcher Noguchi, titled “Comparing Gen Z with Gen Y and Shifting Eras—Unraveling the ‘Hyper-Rational Youth Profile’ and Consumption Behaviors Focused on Experience, Efficiency, and Peace of Mind,” has been published on “MarkeZine,” a specialized marketing media platform operated by SHOEISHA Co., Ltd.
By leveraging data, this article introduces the differences in values and the shifts in consumption behaviors between Generation Z and Generation Y, exploring whether the underlying contexts behind these trends stem from era-specific factors or generational traits.
Click Here to Read the Article
https://markezine.jp/article/detail/50170
About “MarkeZine”
MarkeZine is a specialized marketing media platform that delivers the latest trends in advertising and marketing, with a primary focus on the digital domain.
About “Skyfall”
Skyfall operates a reward marketing platform “SKYFLAG” with the mission of “creating a world where good things spread,” while also putting focus on the user experience.
The company also manages an authentic Texas Hold’em poker game “Poker Chase” and “Pocket Play,” an app where users can earn rewards by playing games.
| Company Name | : Skyfall Inc. |
| CEO | : Tomokazu Hasegawa |
| Address | : (Tokyo Head Office) 19F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo : (Niigata Office) Nippon Life Insurance Niigata Building 7F, 2-4-10 Higashiodori, Chuo-ku, Niigata-shi, Niigata |
| Business Description | : Reward Marketing Platform Business and App Media Business |
| Number of employees | : 200 (As of the end of December 2025) |
| Established | : October 2017 |
| Capital | : 79,393,750 yen |
| Website | : https://skyfall.co.jp/ |
