[Case Study] Achieving a 110% Increase in Ad Revenue Post-SKYFLAG Implementation! Exploring the Background of Balancing Operational Man-Hour Reduction and User Retention
Revealing Initiatives That Helped Convert Users into Loyal Customers Through a rewarded ad experience Resolving Monetization Barriers for New Users
Skyfall Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tomokazu Hasegawa; hereinafter “Skyfall”) is pleased to announce that it has published the results of implementing its reward marketing platform “SKYFLAG” for “Cloud Catcher”—an online crane game operated by Antepost Co., Ltd. (Headquarters: Nagareyama-shi, Chiba; Representatives: Kiichi Sasaki, Ryuju Setsu, Tomofumi Sasaki).
- Full Cloud Catcher Case Study Interview: https://skyflag.info/case-post/case-13/
Background of SKYFLAG Implementation
Cloud Catcher is an online crane game that launched its service in October 2015 and celebrated its 10th anniversary this year. Online crane games operate on a paid business model where users experience a sense of achievement only after successfully winning prizes through gameplay. Since payment can sometimes act as a barrier to entry for new users, the company initiated reward monetization to lower this threshold by providing a simulated paid experience.
In doing so, they faced challenges with the support system for user inquiries in their previously implemented reward monetization service. Consequently, they transitioned to and implemented “SKYFLAG” in November 2022.
Objectives of SKYFLAG Implementation
- Providing a simulated paid experience for new users.
Challenges Before SKYFLAG Implementation
- Enhancing the support system of the existing reward monetization service.
Results and Outcomes After Implementation
Compared to the reward monetization service utilized prior to implementing “SKYFLAG,” advertising revenue grew by approximately 110% after implementation, establishing a stable revenue foundation. In particular, measures tailored for new users effectively lowered the barrier to entry, resulting in an increase in first-time user conversions and demonstrating a clear expansion in service utilization among new users.
Furthermore, by streamlining “SKYFLAG” operations, the company successfully reduced operational man-hours, allowing operational resources to be allocated to core business tasks. They highly appreciated that by incorporating strategic measures and improvement proposals through regular meetings, they have established a rational operational structure that simultaneously achieves both user retention and profitability.
Effects After Implementation
- Meticulous support systems significantly reduced the operational burden on management.
- Achieved a 110% growth in revenue compared to the previous reward monetization service.
We also interviewed the team regarding the specific utilization measures of “SKYFLAG” to maximize revenue while enhancing the service experience for new users, as well as their methods for balancing user retention and profitability. For details, please read the full interview text.
・Full Cloud Catcher Case Study Interview: https://skyflag.info/case-post/case-13/ ・Request Materials for SKYFLAG: https://skyflag.info/document/ |
Consulting Support After the SKYFLAG Implementation
At “SKYFLAG,” dedicated representatives provide continuous monetization support to companies even after implementation. We deliver comprehensive, end-to-end support by analyzing everything from revenues generated within “SKYFLAG” to user trends, reporting these findings at regular meetings, and proposing subsequent measures.
Data Analysis Regarding SKYFLAG Products & Users
With the goal of maximizing monetization for companies that have implemented the platform, “SKYFLAG” performs data-driven verifications, analyses, and development to continuously propose new features and expand functionalities.
About “Cloud Catcher”
An online crane game service that launched on October 16, 2015.
Utilizing PC or smartphone browsers and applications, it offers an unrestricted amusement experience that allows users to remotely control physical crane game machines regardless of time or location.
Prizes won while playing the crane game are shipped directly to the user’s home! Free shipping tickets are also distributed once a week.
- Official Website: https://cloud-catcher.jp/
- App store: https://apps.apple.com/jp/app/id1077730393
- Google Play: https://play.google.com/store/apps/details?id=jp.cloud_catcher.google
- X (formerly Twitter): https://x.com/CCatcherApp
- Instagram: https://www.instagram.com/online_cloud_catcher/
- YouTube: https://www.youtube.com/@CCatcherApp
About “Antepost Co., Ltd.”
Headquarters Location: GLP ALFALINK Nagareyama 4, 3-204-1 Mori no Logistics Park, Nagareyama-shi, Chiba
Representatives: Kiichi Sasaki, Ryuju Setsu, Tomofumi Sasaki, Directors
Established: November 2010
Corporate Website: https://antepost.co.jp/
About “SKYFLAG”
“SKYFLAG” is a reward marketing platform that prioritizes user experience.
It has established a unique model leveraging rewards and provides comprehensive marketing support across monetization, promotion, and research.
- Service Site: https://skyflag.info/
About “Skyfall”
Skyfall operates a reward marketing platform “SKYFLAG” with the mission of “creating a world where good things spread,” while also putting focus on the user experience.
The company also manages an authentic Texas Hold’em poker game “Poker Chase” and “Pocket Play,” an app where users can earn rewards by playing games.
| Company Name | : Skyfall Inc. |
| CEO | : Tomokazu Hasegawa |
| Address | : (Tokyo Head Office) 19F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo : (Niigata Office) Nippon Life Insurance Niigata Building 7F, 2-4-10 Higashiodori, Chuo-ku, Niigata-shi, Niigata |
| Business Description | : Reward Marketing Platform Business and App Media Business |
| Number of employees | : 200 (As of the end of December 2025) |
| Established | : October 2017 |
| Capital | : 79,393,750 yen |
| Website | : https://skyfall.co.jp/ |
