coly, the Creator Behind Numerous Beloved Game Titles, Takes the Stage! Revealing Market Research Utilization Techniques That Transformed Intuition-Based Marketing into Data-Driven Strategies! Webinar on November 13
Explaining How to Utilize Market Research to Evolve Your Strategic Measures!
Skyfall Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tomokazu Hasegawa; hereinafter “Skyfall”) will host a webinar for marketing professionals titled “Putting an End to Intuition-Based Marketing Strategies! Market Research Utilization Techniques to Evolve Your Initiatives” on Thursday, November 13, 2025.
In this webinar, coly—the developer behind multiple popular titles such as “Stand My Heroes” and “Promise of Wizard”—will present a case study on how they improved their marketing strategies, which previously relied solely on intuition and experience, by utilizing objective market research data.
In particular, they will share practical examples of how they translated the challenges clarified through research into concrete marketing measures.
This session will provide valuable hints and insights for individuals responsible for data-driven marketing strategies or those looking to improve the accuracy of their decision-making using data. We look forward to your participation.
Recommended For
- Operators and business entities in the gaming and entertainment sectors
- Professionals eager to visualize the effectiveness of marketing strategies and connect them to subsequent actions
Overview
Title: Putting an End to Intuition-Based Marketing Strategies! Market Research Utilization Techniques to Evolve Your Initiatives
Registration: Please register from here
Date & Time: Thursday, November 13, 2025, 13:00 – 14:00
Format: Online *Accessible via PC, tablet, or smartphone
Fee: Free Pre-registration required
*Please note that registrations from competitors may be declined.
Host: Skyfall Inc.
Speaker Profiles
Yoshifumi Ogawa (Head of Marketing Department, IP Business Division, coly Inc.)
Joined Dwango Co., Ltd. as a new graduate. Subsequently engaged in the marketing of entertainment and gaming sectors at DONUTS Co. Ltd. and Cocone Corporation. Joined coly Inc. in November 2023. Currently, as the Head of Marketing, he oversees the overall in-house-centered marketing activities for titles operated by the company.
Seiji Abeno (Research Sales Planning Division, Research Platform Unit, Customer Analysis CBU, LY Corporation)
Joined LINE Corporation (currently LY Corporation). Since joining, he has been in charge of the sales planning department for the marketing research service “LINE Research.” Currently engaged in expanding LINE Research sales and collaborating with partner companies.
Yongjun He (Expert, Research Division, Skyfall Inc.)
Born in Guizhou Province, China. Moved to Japan after graduating from high school and graduated from Doshisha University and Chiba University. After working at two marketing research companies, co-founded DataLab Co., Ltd. in March 2022, a research company emphasizing results representativeness. Joined Skyfall in April 2024 through an M&A, and currently uses his extensive research experience to build client relationships and develop new research methodologies.
Yuki Takeshima (Research Division, Skyfall Inc.)
Joined Skyfall Inc. in February 2024 after gaining experience at an IT venture company upon university graduation. Currently working as a research consultant, specializing in the planning and proposal of youth-targeted surveys utilizing LINE Research, supporting corporate marketing strategy development.
About “coly Inc.”
Headquarters Address : Sumitomo Fudosan Azabu-juban Building 3F, 1-4-1 Mita, Minato-ku, Tokyo 108-0073
Representative : Anna Nakajima, CEO
Established : February 3, 2014
Core Business : Planning, development, and operation of mobile online games / MD (Merchandising)
Corporate Website : https://colyinc.com/
About “LY Corporation”
Headquarters Address : Kioicho Tower, Tokyo Garden Terrace Kioicho, 1-3 Kioicho, Chiyoda-ku, Tokyo 102-8282
Representative : Takeshi Idezawa, CEO
Established : January 31, 1996
Core Business : Internet advertising business, e-commerce business, membership services business, and management operations of group companies.
Corporate Website : https://www.lycorp.co.jp/ja/
About “Skyfall”
Skyfall operates a reward marketing platform “SKYFLAG” with the mission of “creating a world where good things spread,” while also putting focus on the user experience.
The company also manages an authentic Texas Hold’em poker game “Poker Chase” and “Pocket Play,” an app where users can earn rewards by playing games.
| Company Name | :Skyfall Inc. |
| CEO | :Tomokazu Hasegawa |
| Address | :(Tokyo Head Office) 19F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo :(Niigata Office) Nippon Life Insurance Niigata Building 7F, 2-4-10 Higashiodori, Chuo-ku, Niigata-shi, Niigata |
| Business Description | :Reward Marketing Platform Business and App Media Business |
| Number of employees | :200 (As of the end of June 2025) |
| Established | :October 2017 |
| Capital | :79,393,750 yen |
| Website | :https://skyfall.co.jp/ |
