[Service Launch] “SKYFLAG” Introduced to “PAY ID” Shopping Service for Buyers!
“PAY ID Points” earned through “SKYFLAG” can be used for shopping on “PAY ID”—supporting enhanced user rewards and continuous purchasing experiences.
Skyfall Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tomokazu Hasegawa) is pleased to announce that its reward marketing platform “SKYFLAG” has been integrated as “PAY ID Rewards” within “PAY ID,” a shopping service for buyers operated by BASE, Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Yuta Tsuruoka), and official service has begun as of April 1, 2026.
Background of the Implementation
PAY ID has consistently aimed to create services that make shopping at favorite online stores more convenient. By introducing the “PAY ID Points” program, “PAY ID” focused on delivering higher value back to users while establishing continuous touchpoints between buyers and shops to revitalize online store ecosystems.
Under these goals, “SKYFLAG” was chosen as a solution that enables users to enjoy earning “PAY ID Points” seamlessly without hindering their normal shopping experience. In addition to boosting user rewards, it creates new purchasing opportunities and ongoing engagement between buyers and shops, leading to its adoption in the newly launched “PAY ID Rewards” program.
Usage Experience of “SKYFLAG” within “PAY ID Rewards”
1. Everyday Point-Earning Mechanism
On “SKYFLAG,” users earn “PAY ID Points” by taking part in missions they find interesting. Points can be gathered not just when buying products, but also during free moments of time in user’s everyday life.
2. Point Utilization to Drive Product Purchases
PAY ID Points collected through “SKYFLAG” in “PAY ID Rewards” can be redeemed at a rate of 1 point = 1 yen (starting from 100 points) when making payments via “PAY ID Payment” (registered credit cards or “PAY ID Deferred Payment”) on the “PAY ID App” for stores powered by “BASE”. This feature gives shoppers more choices and flexibility during purchase process.
*For details on usage, please refer to the official “PAY ID” website.
3. Flexible Mission Selection Based on User Interests
SKYFLAG offers a diverse array of missions, allowing users to pick and participate in tasks that match their personal interests while simultaneously earning “PAY ID Points.”
About the Offers (Ads) Listed on “SKYFLAG” within “PAY ID Rewards”
SKYFLAG hosts a broad variety of offers across genres such as games, lifestyle, and finance. To help “PAY ID Rewards” users get even more enjoyment out of shopping at their favorite stores, the platform features everything from quick, short-term tasks to options that offer much higher point payouts through user’s continued interaction.
Comment from Masahito Jinguji, Executive Officer & PAY ID Department Manager, BASE, Inc.
By integrating ‘SKYFLAG’ into ‘PAY ID,’ we have expanded the options for ‘PAY ID’ users to earn ‘PAY ID Points.’ We believe that being able to use ‘PAY ID Points’ earned through activities other than shopping to purchase items will provide a delightful experience for our users.
Through this initiative, we hope to make shopping on ‘PAY ID’ even more enjoyable and create new touchpoints between users and shops.
Comment from Yusuke Hosoda, Director of the Media Business Department at Skyfall Inc.
We are extremely delighted to have ‘SKYFLAG’ adopted in ‘PAY ID Rewards.’ Since the service launched, it has been used by a great number of users.
Through this initiative, we believe that creating an experience where users are incentivized to make more puchases at their shops of choice will contribute to generating new purchasing opportunities across online stores. By increasing touchpoints between buyers and shops with the help of user rewards, we hope to further revitalize the entire online store ecosystem.
We will continue to dedicate ourselves to providing an even more attractive shopping experience for users and contributing to the further growth of the service.
・Inquiries Regarding “SKYFLAG”: https://skyflag.info/contact/ ・Request Materials for “SKYFLAG”: https://skyflag.info/document/ |
About “SKYFLAG”
“SKYFLAG” is a reward marketing platform that prioritizes user experience.
It has established a unique model leveraging rewards and provides comprehensive marketing support across monetization, promotion, and research.
・Service Site:https://skyflag.info/
About “Skyfall”
| Company Name | : Skyfall Inc. |
| CEO | : Tomokazu Hasegawa |
| Address | : (Tokyo Head Office) 19F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo : (Niigata Office) Nippon Life Insurance Niigata Building 7F, 2-4-10 Higashiodori, Chuo-ku, Niigata-shi, Niigata |
| Business Description | : Reward Marketing Platform Business / Other |
| Number of employees | : 208 (As of the end of March 2026) |
| Established | : October 2017 |
| Capital | : 79,393,750 yen |
| Website | : https://skyfall.co.jp/ |
