[SKYFLAG] Full Release of “Sub-Rewards”Creating New Revenue Streams for Media Partners!
Providing new options to meet diverse user needs, driving user engagement, and supporting sustainable monetization.
Skyfall Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tomokazu Hasegawa; hereinafter “Skyfall”) is pleased to announce the official release of “Sub-Rewards,” a new format within its reward marketing platform “SKYFLAG” designed to help media partners generate new revenue opportunities.
Background of “Sub-Rewards” Development
To date, SKYFLAG has focused on product development and consulting aimed at maximizing ad monetization, delivering essential value aligned with the user experience to drive business growth for client companies.
In exploring opportunities for clients to further increase revenue, Skyfall established “Sub-Rewards”—a new format that offers fresh choices to user segments that were difficult to reach through traditional offerwalls alone.
Overview of “Sub-Rewards”
“Sub-Rewards” is a format that allows media services to place an additional offerwall while maintaining existing ad revenue from the main offerwall. By setting rewards distinct from those on the main offerwall, it helps build an additional revenue stream.
Currently implemented by multiple media platforms, this new format creates fresh options for users while driving further revenue growth for participating companies.
Why “Sub-Rewards” Are Expected to Boost Revenue
1.Creation of New User Touchpoints
Introducing “Sub-Rewards” offers a new alternative to user segments previously unreached by standard offerwalls, leading to expanded service usage and new revenue opportunities.
2.Offering Different Types of Rewards
By setting rewards separate from the main offerwall, it encourages engagement from new users while offering existing users new opportunities to interact. Users can choose between both offerwalls based on the rewards they want to earn, driving engagement across a broader audience.
3.Optimization of Offers (Ads)
The main offerwall and “Sub-Rewards” feature distinct offers tailored to user intent. Avoiding duplicate offers provides new users with fresh choices and allows existing users to utilize both offerwalls depending on their goals, driving additional revenue opportunities.
Future Outlook
Guided by its mission of”Exploring value closely aligned with user experience through unconventional ideas and the power of technology,” Skyfall continues to develop and update features tailored to changing times and user needs.
Going beyond effective ad operations support, Skyfall remains committed to delivering essential value as a long-term partner dedicated to clients’ service growth.
About “SKYFLAG”
SKYFLAG has established a unique reward-based method to support comprehensive marketing across monetization, promotion, and research.
・Service Site：https://skyflag.info/
About “Skyfall”
| Company Name | : Skyfall Inc. |
| CEO | : Tomokazu Hasegawa |
| Address | : (Tokyo Head Office) 19F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo : (Niigata Office) Nippon Life Insurance Niigata Building 7F, 2-4-10 Higashiodori, Chuo-ku, Niigata-shi, Niigata |
| Business Description | : Reward Marketing Platform Business / Other |
| Number of employees | : 208 (As of the end of July 2026) |
| Established | : October 2017 |
| Capital | : 79,393,750 yen |
| Website | : https://skyfall.co.jp/ |
