An advertising management support tool equipped with features for ad fraud prevention and detection, proprietary CPE parallel delivery, and centralized management of multiple ASPs.
We are happy to announce the release of an advertising tool that detects and prevents ad fraud, which has become rampant in the internet advertising industry in recent years, while enabling advertisers to deliver ads more safely and with less effort.
Skyfall Inc. (Shibuya-ku, Tokyo; Representative: Tomokazu Hasegawa; hereinafter referred to as Skyfall), a company that supports the operation of performance-based advertising, has started offering its support tool for advertisers, “SKYFLAG”.
Service Overview
This solution utilizes a proprietary CPE distribution function to acquire high-quality users with minimal effort.
It enables the safe implementation of performance-based advertising while detecting and preventing ad fraud.
Furthermore, it allows for centralized management of performance-based internet media, significantly reducing operational workload.
1) Fraud prevention and detection function
[Excerpt of prevention and detection functions]
Our service includes features to prevent and detect ad fraud that occurs in performance-based advertising, ensuring that you can place ads safely.
*What is ad fraud?
In recent years, the internet advertising industry has been striving to improve security in response to the increase in ad fraud.
However, the suppression rate is low, and in some cases, ad fraud has forced advertisers to suspend advertising on certain networks.
Ad fraud refers to fraudulent advertising that uses systems or other means to artificially inflate the number of impressions and clicks, thereby falsely increasing the number of conversions and advertising effectiveness relative to the advertising costs.
2) Proprietary CPE distribution function
By using CPE (Cost Per Engagement) in parallel delivery, it becomes possible to acquire users with a high ROAS.
You can verify the delivery of other app events without interrupting CPE delivery that was successful for app events.
In the case of CPE (Cost Per Engagement) delivery, where it takes time to reach the conversion point, it was time-consuming to check the return on advertising spend for each conversion point.
This allows you to simultaneously stream multiple app events that you want to test, enabling you to quickly implement the PDCA cycle for your promotions.
3) Centralized management function for multiple ASPs
▼Traditional management methods
▼After introducing SKYFLAG
Traditionally, when implementing performance-based advertising, it was necessary to place orders with each internet media outlet, adjust performance-based rates, and manage the process. However, with ‘SKYFLAG’, which is linked with over 80 internet media outlets, it is possible to centrally manage all of the above operations.
By streamlining the ordering and budget management processes for each media and CPI menu, and reducing the time spent on analysis such as managing and comparing the effectiveness of each menu in integrated reports, we contribute to improving the ROI of advertisers and agencies.
About “Skyfall”
| Company Name | :Skyfall Inc. |
| CEO | :Tomokazu Hasegawa |
| Address | :1F, Sumitomo Fudosan Shibuya Infos Annex, 12-10 Sakuragaoka, Shibuya-ku, Tokyo |
| Business Description | :Internet Advertising Business and Media Business |
| Established | :October 2017 |
| Capital | :79,393,750 yen |
| Website | :https://skyfall.co.jp/ |
