Skyfall Inc. (Shibuya-ku, Tokyo; CEO: Tomokazu Hasegawa), which develops and operates “SKYFLAG,” an ad network specializing in long-term CPE ad delivery for smartphone apps, is pleased to announce that it has begun exclusive distribution of long-term CPE ads for select advertising slots on “Artema,” one of Japan’s largest game app strategy websites.
The uniqueness of “long-term CPE” model
SKYFLAG’s long-term CPE-type advertising differs significantly from conventional CPC-type and CPI-type models.
While CPC and CPI ads are delivered with the goal of “clicks” or “installs,” long-term CPE ads are delivered with the goal of “user retention.” In this model, advertising costs are incurred only when a user who has installed the app reaches a predetermined deep conversion point within the app. Therefore, it is expected to maximize the return on advertising spend.
The “Long CPE” model offers advantages over the “CPE” model.
Traditional CPE advertising focuses on achieving results at shallow event points such as completing tutorials. However, SKYFLAG’s long-term CPE advertising allows users to reach deeper event points, promoting understanding of smartphone apps and ultimately establishing a method for acquiring only high-quality users.
We will strive to realize our vision of “creating a world where great things spread.”
“Artema,” Japan’s largest game app strategy site.
URL:https://altema.jp/
*This content is only available on the smartphone website.
About “Skyfall”
| Company Name | :Skyfall Inc. |
| CEO | :Tomokazu Hasegawa |
| Address | :1F, Sumitomo Fudosan Shibuya Infos Annex, 12-10 Sakuragaoka, Shibuya-ku, Tokyo |
| Business Description | :Internet Advertising Business and Media Business |
| Established | :October 2017 |
| Capital | :79,393,750 yen |
| Website | :https://skyfall.co.jp/ |
