[Case Study] Sundai Preparatory School, a Supporter of Admissions into Elite Schools, Grasps High School Student Perception to Identify Discrepancies Between Needs and Strengths! Skyfall’s Analysis Puts Student Application Promotion Campaigns into Action
Unveiling the Approach Discovered by Re-evaluating High School Students’ Needs from a Prep School and the Permeation Rate of Sundai Preparatory School’s Key Strengths
Skyfall Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tomokazu Hasegawa; hereinafter “Skyfall”) is pleased to announce that it provided marketing research consulting services to Sundai Preparatory School, a university entrance exam preparatory school operated by the Sundai Educational Institute (Headquarters: Chiyoda-ku, Tokyo; Chairperson and President: Ryoko Yamazaki; hereinafter “Sundai Educational Institute”), and has published the corresponding case study.
・Read the full case study interview for “Sundai Preparatory School” here: https://skyfall.co.jp/research/case/case-01/
As a university entrance exam preparatory school, Sundai Preparatory School provides support tailored to each student’s target university and academic level, primarily operating high school student classes and high school graduate classes.
As part of the public relations initiatives for the high school student classes, the school planned to refresh its enrollment guide materials distributed to high school students. This initiative was driven by a desire to address student needs appropriately by listening to their raw feedback, and to improve brand awareness in specific regions where it faced challenges. Consequently, the research was conducted with the objective of understanding market needs and the level of brand recognition among high school students across different regions.
To conduct a competitive analysis aimed at differentiating the school from its competitors, Skyfall—leveraging its core strength in researcher-driven analysis—supported the research project.
Research Objectives
・Gathering information to support the renewal of enrollment guide brochures
・Understanding high school students’ needs to formulate initiatives for competitive differentiation
Challenges Before the Research
・Understanding high school students’ needs aimed at a renewal of the enrollment guide brochure
・Improving awareness of the school’s environment and initiatives tailored to match high school students’ needs
Outcomes Achieved Through the Research
During the reporting session to share the analytical results, the client highly valued the researcher’s flexibility in handling additional requests and proposing concrete actions for the brochure refresh from a completely different angle than previous studies conducted by other companies.
In the competitive analysis specifically, while the general response trends matched initial assumptions, breaking down and examining the data closely by region and segment led to new insights and provided backing for internal hypotheses. Furthermore, the gap between high school students’ needs from a preparatory school and Sundai Preparatory School’s actual strengths became clear, providing valuable insights to guide future promotional strategies.
▼High School Students’ Needs and the Image of Sundai Preparatory School
Outcomes Achieved Through the Research
・Understanding the image high school students hold regarding preparatory schools
・Identifying concrete actions for integrating high school students’ needs into upcoming enrollment guides
・Formulating a promotional policy to effectively communicate the school’s strengths
We interviewed the team regarding Skyfall’s research support structure, which successfully resolved the client’s concerns, the strengths of Sundai Preparatory School re-recognized through competitive comparison, and their future outlook. Please read the full interview for details.
・Read the full implementation interview for “Sundai Preparatory School” here: https://skyfall.co.jp/research/case/case-01/ ・Request information regarding “Skyfall Marketing Research Business”: https://skyfall.co.jp/research/document-contact/ |
Consulting & Support in Skyfall’s Marketing Research Business
In Skyfall’s marketing research business, dedicated consultants propose the optimal research methodology tailored to specific business challenges. We create customized research plans from multiple survey panels and methodologies to fit client needs and objectives, supporting their overall marketing strategy.
Analysis & Reporting in Skyfall’s Marketing Research Business
In Skyfall’s marketing research business, dedicated researchers handle everything consistently from survey design to reporting. As a partner working alongside our clients to solve their challenges, we address anxieties from the survey design stage, ensure quick and thorough communication, and provide comprehensive support extending to sharing results and data utilization through reporting sessions.
About “Sundai Preparatory School”
For over 100 years since its founding, the school has consistently built a strong track record of student acceptances into highly competitive universities and medical schools, including the University of Tokyo, Kyoto University, Waseda University, and Keio University.
The school guides students toward university acceptance by offering course structures and styles that fit each individual’s level and target institution, extending well beyond just top-tier universities.
About “Sundai Educational Institute”
| Company Name | :Sundai Educational Institute |
| Chairperson and President | :Ryoko Yamazaki |
| Address | :Sundai Building 5, 2-9-8 Kanda-Surugadai, Chiyoda-ku, Tokyo 101-0062 |
| Website | :https://www.sundai.ac.jp/ |
About “Skyfall”
Skyfall operates under the banner of “Creating a world where good things spread,” running “SKYFLAG,” an advertising monetization platform that aligns with the user experience, and “SKYFLAG Research,” a marketing research service that pursues representativeness.
Furthermore, the company operates “Poker Chase,” an authentic Texas Hold’em poker game, and “Pocket Play,” an app where users can earn rewards simply by playing their favorite games.
| Company Name | :Skyfall Inc. |
| CEO | :Tomokazu Hasegawa |
| Address | :(Tokyo Head Office) 19F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo :(Niigata Office) Nippon Life Insurance Niigata Building 7F, 2-4-10 Higashiodori, Chuo-ku, Niigata-shi, Niigata |
| Business Description | :Marketing Platform Business and App Media Business |
| Number of employees | :190 (As of the end of January 2025) |
| Established | :October 2017 |
| Capital | :79,393,750 yen |
| Website | :https://skyfall.co.jp/ |
