[Case Study] Shaping Marketing Strategy with “SKYFLAG Research”—Leveraging Unbiased Data and Strong Outreach to Younger Demographics
Uncovering True Customer Insights: Cocone Reveals “Pokecolo Twin” Customer Strategy Built on Essential Data Solutions
Skyfall Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tomokazu Hasegawa; hereinafter “Skyfall”) is pleased to announce the publication of a marketing research case study. Skyfall provided marketing research consulting services using SKYFLAG Research for Pokecolo Twin, a dress-up avatar application operated by Cocone Corporation (Headquarters: Setagaya-ku, Tokyo; Representative Director, Chairman and President: Chun Yang hyun; hereinafter “Cocone”).
・Read the full case study interview for “Pokecolo Twin” here: https://skyfall.co.jp/research/case/case-02/
Pokecolo Twin is an avatar application where users can dress up twin avatars called “Cocolon,” redecorate rooms to match their unique worldviews, and connect with other users.
To identify core target audiences for future marketing strategies, Cocone needed to verify whether the hypotheses they formulated from internal meetings and customer surveys were accurate. The primary goal was to understand the overall market conditions of their target demographic.
Having previously run advertisements through SKYFLAG, Cocone chose SKYFLAG Research for this project, drawn to its robust capability to reach younger demographics and collect responses from users engaged in a diverse range of service genres.
Research Objectives
・Define specific target segments for upcoming marketing strategies.
・Gauge target audience affinity toward the service.
Pre-Survey Challenges
・A need to understand the market conditions of target demographics to formulate future marketing strategies.
・A lack of data to substantiate hypotheses required for strategic marketing planning.
Research Outcomes
The research provided fresh insights that prompted Cocone to re-evaluate their intended target segments, successfully allowing them to solidify their marketing strategy.
Through detailed reporting that mapped out distinct characteristics and trends for each target segment, Cocone was able to classify audiences into two categories: segments requiring immediate focus and segments for mid-to-long-term development. This led to accurate target selection for their marketing strategy. For the immediate-focus segments, Cocone is already executing verified strategies, such as planning initiatives that the survey proved to be highly effective.
Outcomes achieved through the research
・Classification of immediate target segments vs. mid-to-long-term target segments
・Understanding the affinity of each target segment and the advantages of each initiative
While “Pokecolo Twin” had previously relied mostly on in-house research tools, we interviewed the team regarding the appeal of choosing “SKYFLAG Research,” the challenges brought to light through segmentation, and their future outlook.Please read the full interview for details.
・Read the full implementation interview for “Pokecolo Twin”: https://skyfall.co.jp/research/case/case-02/ ・Request information regarding “SKYFLAG Research”: https://research-skyflag.info/document-contact/ |
Consulting & Support in Skyfall’s Marketing Research Business
In Skyfall’s marketing research business, dedicated consultants propose the optimal research methodology tailored to specific business challenges. We create customized research plans from multiple survey panels and methodologies to fit client needs and objectives, supporting their overall marketing strategy.
Analysis & Reporting in Skyfall’s Marketing Research Business
In Skyfall’s marketing research business, dedicated researchers handle everything consistently from survey design to reporting. As a partner working alongside our clients to solve their challenges, we address anxieties from the survey design stage, ensure quick and thorough communication, and provide comprehensive support extending to sharing results and data utilization through reporting sessions.
About “Pokecolo Twin”
A dress-up app where users can enjoy styling a variety of outfits for twin avatars called “Cocolon.” By introducing the innovative concept of styling multiple avatars, the app unlocks fresh possibilities within the avatar service landscape.
About “Cocone Corporation”
| Company Name | :Cocone Corporation |
| Address | :3-1-18 Wakabayashi, Setagaya-ku, Tokyo 154-0023 |
| CEO | :Chun Yang hyun |
| Website | :https://cocone.co.jp/ |
About “SKYFLAG Research”
“SKYFLAG Research” is a marketing research service that pursues representativeness.
By expanding opportunities for internet research survey responses through various media via “SKYFLAG,” rather than being limited to conventional point sites, we support business decision-making with essential research results.
・Service Site: https://research-skyflag.info/
About “Skyfall”
Skyfall operates under the banner of “Creating a world where good things spread,” running “SKYFLAG,” an advertising monetization platform that aligns with the user experience, and “SKYFLAG Research,” a marketing research service that pursues representativeness.
Furthermore, the company operates “Poker Chase,” an authentic Texas Hold’em poker game, and “Pocket Play,” an app where users can earn rewards simply by playing their favorite games.
| Company Name | :Skyfall Inc. |
| CEO | :Tomokazu Hasegawa |
| Address | :(Tokyo Head Office) 19F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo :(Niigata Office) Nippon Life Insurance Niigata Building 7F, 2-4-10 Higashiodori, Chuo-ku, Niigata-shi, Niigata |
| Business Description | :Marketing Platform Business and App Media Business |
| Number of employees | :190 (As of the end of February 2025) |
| Established | :October 2017 |
| Capital | :79,393,750 yen |
| Website | :https://skyfall.co.jp/ |
