[July 3 Seminar for Mobile App Operators]Experts Across Various Fields Provide Comprehensive Explanations on the Latest Trends in IP Utilization, Ad Placement, Ad Monetization, and Data Utilization
“Turning Users into Fans! The Optimal Ad Distribution Strategy to ‘Attract Loyal Users’ with an Eye on Post-Installation” will be presented by Mr. Ikeda, Division Manager at Skyfall.
Skyfall Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tomokazu Hasegawa; hereinafter “Skyfall”), operator of the user experience-focused reward marketing platform “SKYFLAG,”is pleased to announce that it will speak at the “Free Seminar for Mobile App Operators” hosted by FourM Inc. (Headquarters: Minato-ku, Tokyo; CEO: Kazuma Watamoto; hereinafter “FourM”) on Thursday, July 3, 2025, at Roppongi Hills.
Titled “Surviving in a Volatile Market! 2025 Edition Game App Growth Strategies: Thorough Explanations by Experts Across Fields on IP Utilization, Latest Ad Placements, and More,” this seminar will feature a panel discussion with three companies: FourM, Sensor Tower (Headquarters: San Francisco; CEO: Oliver Yeh; Japan Country Manager: Kurando Matsuo; hereinafter “Sensor Tower”), and Skyfall. Together, they will dissect the latest trends in the game app market and multi-dimensionally uncover the keys to growth in 2025.
Additionally, Adjust K.K. (Headquarters: Berlin, Germany; CEO: Andrey Kazakov; Japan General Manager: Naoki Sassa; hereinafter “Adjust”) will discuss PC and console measurement, a topic drawing immense attention not just in apps but across the broader gaming industry.
・Details & Registration: https://anymindgroup.com/ja/news/announcement/250703_gamepab
The mobile gaming market is evolving at an unprecedented pace, driven by advances in technology, shifts in user behavior, and changes in the advertising landscape. As strategies that once proved effective lose their impact, what businesses need now are up-to-date insights and practical strategies that deliver measurable results.
This seminar will bring together industry experts to share the latest trends, strategies, and key performance metrics across the entire mobile game lifecycle—from user acquisition to monetization.
Focusing on topics such as IP utilization, user acquisition, ad monetization, and data-driven optimization, the sessions will provide practical insights into the latest growth strategies for increasing installs and monetization approaches for maximizing customer lifetime value (LTV)—knowledge that participants can apply immediately to their own businesses.
Following the seminar, participants will have the opportunity to network with fellow app marketers during a dedicated networking session. If you’re looking for practical ideas to solve your business challenges or discover proven strategies for driving app growth, we encourage you to join us.
Recommended For
- Those who want to grasp new trends in the game app market.
- Those who want to strengthen their app’s revenue foundation.
- Those who want to gather information, including case studies and insights from other companies.
Seminar Overview
- Title: Winning in a Rapidly Changing Market: 2025 Growth Strategies for Mobile Games
– Industry Experts Share the Latest Insights on IP Strategies, User Acquisition, and More – - Date & Time: Thursday, July 3, 2025, 5:30 PM – 9:00 PM (*Doors open at 5:00 PM; Networking event begins at 7:00 PM)
- Venue: AnyMind Japan Office (Roppongi Hills Mori Tower 31F, 6-10-1 Roppongi, Minato-ku, Tokyo)
- Cost: Free
- Details: https://anymindgroup.com/ja/news/announcement/250703_gamepab
- Registration: https://share.hsforms.com/1qY3LwTjmTQ-2AnHOvWVJFA407a2
*Registration Deadline: Wednesday, July 2, 2025, 23:59
*Please note that this seminar requires advance registration. If the number of applicants exceeds capacity, participants will be selected by lottery.
*Please note that companies competing with the organizers may be declined participation.
About Skyfall’s Panel Discussion
SKYFLAG is a user-centric reward marketing platform that provides comprehensive marketing solutions across monetization, promotion, and market research, helping businesses accelerate sustainable growth.
During the panel discussion featuring Skyfall, Mr. Ikeda, the Division Manager overseeing the “SKYFLAG” ad sales organization, will discuss the latest information on the Japanese and South Korean markets regarding long-CPE reward advertising, as well as ad monetization utilizing “SKYFLAG.”
Speaker Profiles
・Shogo Akimoto (Sensor Tower Account Director)
Following roles at Japanese startups and a global unicorn companies, he joined Sensor Tower in November 2022.
As an Account Director, he supports clients across a broad range of gaming and non-gaming industries, providing expertise in app market research, competitive analysis, KPI setting, and app store optimization (ASO).
・Chika Hagiwara (FourM Inc. App Consultant)
As an App Consultant at FourM Inc., she has contributed to the successful implementation of app monetization strategies for more than 60 companies.
She has also led webinars and offline events, while supporting overseas publishers with strategies to accelerate app growth across global markets.
・Mamoru Tono (Adjust K.K. Expert Solutions Consulting)
In charge of promoting the implementation of the Adjust SDK and new products.
He joined Axiv.com (currently CARTA HOLDINGS) as a fresh graduate, where he was engaged in the planning and operation of video services. Later, he worked in the film industry handling distribution publicity for new movies and managing film information media. He joined Adjust in 2017.
・Kio Ikeda (Skyfall Inc. Executive Officer / Division Manager of SKYFLAG Account Business Division)
Mr. Ikeda joined Adways Inc. in April 2018, where he was responsible for developing advertising proposals for mobile game app advertisers. After receiving the company’s Rookie of the Year Award, he was promoted to Unit Manager.
In May 2020, he joined Skyfall Inc. and established the advertiser sales division for SKYFLAG, expanding the company’s client base with a particular focus on overseas advertisers. In June 2022, he launched the Human Resources Strategy Office, leading the implementation and enhancement of HR systems while strengthening the company’s recruitment framework.
About “Sensor Tower”
・Company Name: Sensor Tower
・Representatives: CEO: Oliver Yeh
Japan Country Manager: Claude Matsuo
・Address (Tokyo Office): 45-1 Kanda Konya-cho, Chiyoda-ku, Tokyo 101-0035
・Business Description: Provision of the mobile market analysis platform “Sensor Tower”
・Website: https://sensortower.com/ja
About “FourM Inc.”
・Company Name: FourM Inc.
・Representative: Kazuma Watamoto, Representative Director
・Address: Roppongi Hills Mori Tower 31F, 6-10-1 Roppongi, Minato-ku, Tokyo
・Core Business: Media Product Business / Media Partner Business / Technology Support Business
・Website: https://corp.fourm.jp/
About “Adjust K.K.”
・Company Name: Adjust K.K.
・Representatives: CEO: Andrey Kazakov
Japan General Manager: Naoki Sassa
・Address: (HQ) Berlin, Germany
(Japan Office) Shibuya, Tokyo
・Business Description: Mobile marketing analytics platform business
・Website: https://www.adjust.com/ja
About “SKYFLAG”
“SKYFLAG” is a reward marketing platform that prioritizes user experience.
It has established a unique model leveraging rewards and provides comprehensive marketing support across monetization, promotion, and research.
・Service Site: https://skyflag.info/
About “Skyfall”
Skyfall operates a reward marketing platform “SKYFLAG” with the mission of “creating a world where good things spread,” while also putting focus on the user experience.
The company also manages an authentic Texas Hold’em poker game “Poker Chase” and “Pocket Play,” an app where users can earn rewards by playing games.
| Company Name | :Skyfall Inc. |
| CEO | :Tomokazu Hasegawa |
| Address | :(Tokyo Head Office) 19F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo :(Niigata Office) Nippon Life Insurance Niigata Building 7F, 2-4-10 Higashiodori, Chuo-ku, Niigata-shi, Niigata |
| Business Description | :Reward Marketing Platform Business and App Media Business |
| Number of employees | :190 (As of the end of March 2025) |
| Established | :October 2017 |
| Capital | :79,393,750 yen |
| Website | :https://skyfall.co.jp/ |
