[Promotion Case Study] Discovering a New Fan Base Utilizing “SKYFLAG”! “REALITY” Discusses Effective Ad Strategies That Encourage Continued Usage
Overcoming concerns surrounding rewarded advertising, SKYFLAG maximized user acquisition while maintaining both the quality and volume of users. Discover how the campaign successfully reached untapped audiences and accelerated the growth of the service.
Skyfall Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tomokazu Hasegawa; hereinafter “Skyfall”) is pleased to announce that it has published the results of ad distribution via the reward marketing platform “SKYFLAG” for the live streaming app “REALITY” operated by REALITY, Inc. (Headquarters: Minato-ku, Tokyo; CEO: Eiji Araki).
・Full Interview of the “REALITY” Ad Placement Case Study: https://skyflag.info/case-post/case-10/
Background of Ad Placement on “SKYFLAG”
REALITY is a mobile app that lets anyone become an avatar using just a smartphone, enabling users to enjoy live streaming, games, and other interactive experiences without showing their face. Since its launch in August 2018, the app has surpassed 20 million downloads worldwide and is now available in 63 countries and regions.
As competition in the digital advertising market has intensified in recent years, REALITY faced rising cost per install (CPI) and the challenge of increasing brand awareness while converting users into active service users.
Through SKYFLAG’s Long CPE rewarded advertising solution, REALITY recognized an opportunity to effectively communicate the value of its service to potential users. Inspired by SKYFLAG’s proven success with other companies, REALITY launched advertising campaigns on SKYFLAG in October 2024.
Challenges Before Utilizing “SKYFLAG”
- Soaring CPI in programmatic advertising
- Lack of opportunities to reach latent user segments
Results After Ad Placement on “SKYFLAG”
Initially, the REALITY team was concerned about rewarded advertising, believing that users acquired through this channel would be of lower quality. They feared that many users would leave the service immediately after claiming their rewards, making it difficult to achieve long-term user retention.
After launching campaigns on SKYFLAG, REALITY was able to communicate the value of its service more effectively by setting the optimal point in the user journey—when users are most likely to appreciate the service—as the conversion milestone.
As a result, the campaign reduced Retention CPA while simultaneously contributing to the growth of Monthly Active Users (MAU).
Effects After Utilizing “SKYFLAG”
- Cost-Efficiently Acquired High-Quality, Service-Aligned Users to Drive MAU Growth
- Expanded Reach to Previously Untapped Audiences, Driving a More Diverse User Base
In this interview, REALITY also shared what sets SKYFLAG apart from other advertising solutions they evaluated, as well as the operational strategies they use to capture user interest and encourage long-term engagement through SKYFLAG.
For details, please see the full interview.
・Full Interview of the “REALITY” Ad Placement Case Study: https://skyflag.info/case-post/case-10/ ・”SKYFLAG” Information Request: https://skyflag.info/document/ |
About “SKYFLAG” Consulting Support
At SKYFLAG, a dedicated account manager continuously analyzes campaign performance after launch, providing regular performance reports and optimization recommendations through recurring business review meetings. We also develop tailored operational strategies aligned with each advertiser’s KPIs and campaign goals, delivering hands-on support to maximize advertising performance.
About “REALITY”
REALITY is a platform that allows anyone to become an avatar using just a smartphone, enabling users to enjoy live streaming and connect with friends without showing their face.
In addition to expanding in-app features such as the Feed and Avatar Dyeing systems, REALITY continues to invest in fan events and offline live experiences. The platform is dedicated to empowering every user to express their ideal self more deeply and more freely.
About “REALITY, Inc.”
Company Name: REALITY, Inc.
Address: Roppongi Hills Gate Tower, 6-11-1 Roppongi, Minato-ku, Tokyo 106-0032
CEO: Eiji Araki
Website: https://reality.inc/
About “SKYFLAG”
“SKYFLAG” is a reward marketing platform that prioritizes user experience.
It has established a unique model leveraging rewards and provides comprehensive marketing support across monetization, promotion, and research.
・Service Site: https://skyflag.info/
About “Skyfall”
Skyfall operates a reward marketing platform “SKYFLAG” with the mission of “creating a world where good things spread,” while also putting focus on the user experience.
The company also manages an authentic Texas Hold’em poker game “Poker Chase” and “Pocket Play,” an app where users can earn rewards by playing games.
| Company Name | :Skyfall Inc. |
| CEO | :Tomokazu Hasegawa |
| Address | :(Tokyo Head Office) 19F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo :(Niigata Office) Nippon Life Insurance Niigata Building 7F, 2-4-10 Higashiodori, Chuo-ku, Niigata-shi, Niigata |
| Business Description | :Reward Marketing Platform Business and App Media Business |
| Number of employees | :190 (As of the end of March 2025) |
| Established | :October 2017 |
| Capital | :79,393,750 yen |
| Website | :https://skyfall.co.jp/ |
