Skyfall Inc. (Shibuya-ku, Tokyo; President and CEO: Tomokazu Hasegawa; hereinafter “Skyfall”) is pleased to announce that it will be collaborating with JIVE Ltd. (Chiyoda-ku, Tokyo; President and CEO: Shin Niina; hereinafter “Jive”), which operates the manga app “Next F,” in the advertising field.
Under the mission of “providing new value to the world,” Skyfall, which develops long-term CPE reward advertising for smartphone apps and web services, as well as app media operations, shares JIVE’s philosophy of “becoming a source of hope for readers and cultivating their hearts through their works.” Skyfall will comprehensively support the advertising domain of the manga app “Next F” to contribute to the expansion of “Next F” and improve the manga experience for “Next F” users.
Through this business partnership, Skyfall will provide JIVE with support for user acquisition, monetization, and user engagement, aiming to maximize the effectiveness of their app monetization.
At the same time, Skyfall will strive to build an optimal comprehensive support system for e-book publishers’ digital advertising operations, thereby contributing broadly to the further revitalization of the e-book market and strengthening the profitability of each publisher.
Three pillars of business collaboration
Providing an offerwall
Skyfall has launched and begun operating its offerwall, “SKYFLAG.” An offerwall is an in-app advertising format that enables app monetization. When a user takes an action via an ad (such as registering or installing), the media company receives advertising revenue, and the user is given points that can be used within the service. This is a very convenient monetization method for paid apps that use a freemium model.
Video reward consulting and management
Skyfall will support video reward ad delivery, aiming to improve user engagement and retention rates.
Video rewards are an advertising format that rewards users of a service in exchange for watching full-screen video advertisements.
User acquisition (implementation of promotions)
Skyfall provides end-to-end support, from user acquisition and ad creative creation to ad delivery and analysis.
Leveraging Skyfall’s accumulated knowledge and experience across all areas of advertising, including ad operations, creative production, and ad monetization, we will support our clients in implementing effective marketing strategies to solve their challenges.
About “Next F Girls’ Manga Magazine App”
・Genre: Manga app
・Platform: iOS / Android
・Usage fee: Free (some services require in-app purchases)
・iOS: https://apps.apple.com/jp/app/id673076356
・Android: https://play.google.com/store/apps/details?id=jp.co.ohzora.bookreader.nextcomic
About JIVE Ltd.
| Company Name | :JIVE Ltd. |
| CEO | :Shin Niina |
| Address | :Palace Side Building 5F, 1-1-1 Hitotsubashi, Chiyoda-ku, Tokyo |
| Business activities | :Publication of magazines and comics, etc. |
| Established | :August 2019 |
| Website | :https://www.nextfcomics.com/index.html |
About “Skyfall”
| Company Name | :Skyfall Inc. |
| CEO | :Tomokazu Hasegawa |
| Address | :Ebisu SS Bldg. 2F, 4-3-14 Ebisu, Shibuya-ku, Tokyo |
| Business Description | :Internet Advertising Business and Media Business |
| Established | :October 2017 |
| Capital | :79,393,750 yen |
| Website | :https://skyfall.co.jp/ |
