[Case Study] Visualizing User Perspectives to Maximize Promotion Effectiveness! coly’s Data-Driven Approach to Promotion Performance Improvement
Introducing Initiatives That Verified Promotion Effectiveness Based on Quantitative Data and Led to Improvement Cycles
Skyfall Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tomokazu Hasegawa; hereinafter “Skyfall”) is pleased to announce that it has provided marketing research consulting services for coly Inc. (Headquarters: Minato-ku, Tokyo; CEO: Anna Nakajima; hereinafter “coly”) and has published the case study.
- Full coly Case Study Interview: https://skyfall.co.jp/research/case/case-03/
Background of the Research
coly operates mobile online games for women, including “Stand My Heroes,” “Promise of Wizard,” and “Break My Case.”
Previously, in making decisions and formulating strategies for marketing activities, coly has operated services and implemented measures based mainly on intuition. They decided to conduct this research to re-evaluate how their own titles are perceived in the market.
Skyfall supported the survey based on a mutual understanding of the characteristics of the female-oriented titles handled by coly, establishing what challenges and points had to be kept in mind during survey design. coly valued this approach, as well as the thorough support tailored to each member’s level of understanding, especially since some members had limited experience in research.
Research Objectives
- Grasping objective evaluations of their own titles.
- Quantifying challenges to utilize them for measure formulation and decision-making.
Challenges Before the Research
- Lack of shared recognition regarding targets and challenges within the marketing strategy.
- Insufficient quantitative evidence for evaluating the effectiveness of measures.
Results and Outcomes
The survey results are being utilized across coly’s general marketing activities for each title. Based on the challenges clarified through the data, coly has optimized its promotion locations and methodologies, and is also leveraging the insights to enhance the precision of its anniversary promotions.
Furthermore, coly highly appreciated that the research helped establish a culture of utilizing market research internally. They mentioned that they plan to conduct fixed-point quantitative surveys and deep-dive qualitative surveys to understand users better in the future. By more accurately grasping and improving the effectiveness of their measures, they aim to expand target reach and raise brand awareness.
Achievements from the Research
- Improved accuracy of promotion campaigns through a shared understanding of target behavior and challenges.
- Cultivated an internal culture of leveraging marketing research.
We interviewed the team regarding the process of fostering shared knowledge through research, how the survey data is being utilized, and future outlooks. For details, please read the full interview text.
・Full coly Case Study Interview: https://skyfall.co.jp/research/case/case-03/ ・Request Materials for Marketing Research Business: https://skyfall.co.jp/research/document-contact/ |
Consulting & Support in Skyfall’s Marketing Research Business
In Skyfall’s marketing research business, dedicated consultants propose the optimal research methodology tailored to specific business challenges. We create customized research plans from multiple survey panels and methodologies to fit client needs and objectives, supporting their overall marketing strategy.
Analysis & Reporting in Skyfall’s Marketing Research Business
In Skyfall’s marketing research business, dedicated researchers handle everything consistently from survey design to reporting. As a partner working alongside our clients to solve their challenges, we address anxieties from the survey design stage, ensure quick and thorough communication, and provide comprehensive support extending to sharing results and data utilization through reporting sessions.
About “coly Inc.”
- Headquarters Location: Sumitomo Fudosan Azabu-juban Building 3F, 1-4-1 Mita, Minato-ku, Tokyo 108-0073
- Representative: Anna Nakajima, CEO
- Established: February 3, 2014
- Core Business: Planning, development, and operation of mobile online games / MD (Merchandising)
- Corporate Website: https://colyinc.com/
About “Skyfall”
Skyfall operates a reward marketing platform “SKYFLAG” with the mission of “creating a world where good things spread,” while also putting focus on the user experience.
The company also manages an authentic Texas Hold’em poker game “Poker Chase” and “Pocket Play,” an app where users can earn rewards by playing games.
| Company Name | : Skyfall Inc. |
| CEO | : Tomokazu Hasegawa |
| Address | : (Tokyo Head Office) 19F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo : (Niigata Office) Nippon Life Insurance Niigata Building 7F, 2-4-10 Higashiodori, Chuo-ku, Niigata-shi, Niigata |
| Business Description | : Reward Marketing Platform Business and App Media Business |
| Number of employees | : 200 (As of the end of December 2025) |
| Established | : October 2017 |
| Capital | : 79,393,750 yen |
| Website | : https://skyfall.co.jp/ |
