[Case Study] Discovering the Secret to Sustained User Engagement Through Real Voices: Visualizing Behavioral Contexts via Qualitative Research!
Publishing the User Comprehension Process Implemented by Pocket Play
Skyfall Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tomokazu Hasegawa; hereinafter “Skyfall”) is pleased to announce that it has provided marketing research consulting services for “Pocket Play”—an application operated by Skyfall that allows users to earn reward points simply by playing their favorite games—and has published the case study.
- Full Pocket Play Case Study Interview: https://skyfall.co.jp/research/case/case-04/
Background of the Research
Pocket Play is an application that allows users to engage in “Poi-katsu” (earning reward points) simply by playing their favorite games. By discovering and playing featured game applications through “Pocket Play,” users accumulate points that can be exchanged for gifts, enabling them to enjoy gaming and earn rewards simultaneously.
To verify the effectiveness of improvement measures implemented based on previous survey results, a quantitative survey was initially conducted to understand user utilization status.
<Research Objectives>
- Clarifying users’ true opinions that cannot be fully grasped through numerical data, and utilizing them for subsequent improvement measures.
- Deep-diving into the fundamental factors that encourage user retention and continuous usage.
<Challenges Before the Research>
- Slow growth in app reopen and retention rates from the day after download onward.
- Insufficient understanding regarding users’ reasons for churning and their usage backgrounds.
Results and Outcomes
Pocket Play highly valued that Skyfall customized proposals to fit their specific challenges during this project, which marked their first time implementing a qualitative survey.
Additionally, the results of the qualitative survey were delivered in the form of a Customer Journey Map. Tailored to “Pocket Play’s” specific challenges, this map went beyond merely tracking user actions; it successfully visualized the process through which users engage with Pocket Play over the long term and grow into loyal fans. As a result, user profiles have been clearly organized, allowing the findings to be translated into more effective marketing measures.
<Achievements from the Research>
- Clarified the strategic direction of improvement measures regarding continuous user engagement.
- Cultivated a shared understanding within the team regarding user profiles.
We interviewed the team regarding the real voices of users revealed through the qualitative survey, the emotional nuances underlying their responses, and the fresh perspectives gained through the researcher’s close collaboration. For details, please read the full interview text.
・Full Pocket Play Case Study Interview: https://skyfall.co.jp/research/case/case-04/ ・Request Materials for Marketing Research Business: https://skyfall.co.jp/research/document-contact/ |
Consulting & Support in Skyfall’s Marketing Research Business
In Skyfall’s marketing research business, dedicated consultants propose the optimal research methodology tailored to specific business challenges. We create customized research plans from multiple survey panels and methodologies to fit client needs and objectives, supporting their overall marketing strategy.
Analysis & Reporting in Skyfall’s Marketing Research Business
In Skyfall’s marketing research business, dedicated researchers handle everything consistently from survey design to reporting. As a partner working alongside our clients to solve their challenges, we address anxieties from the survey design stage, ensure quick and thorough communication, and provide comprehensive support extending to sharing results and data utilization through reporting sessions.
About “Pocket Play”
“Pocket Play” is an app that allows you to earn rewards just by playing your favorite games.
By finding and playing your favorite game apps through Pocket Play, you can earn points that can be exchanged for gifts such as Amazon gift cards, allowing you to earn rewards while enjoying games.
- Site URL: https://pocketplay.app/
- Genre: Lifestyle/Point App
- Platform: Android
- Download: https://play.google.com/store/apps/details?id=jp.co.skyfall.pocketplay
- Usage fee: Free download
- Copyright Notice: © Skyfall Inc. All Rights Reserved.
About “Skyfall’s marketing research business”
Skyfall’s marketing research business provides research services tailored to specific challenges by utilizing multiple survey methods, including its own panel SKYFLAG Research, LINE Research (for which it is an official partner), and TEA (a qualitative research approach systematized by qualitative psychology).
Our dedicated researchers provide end-to-end support, from survey design to analysis and data utilization, helping to solve your marketing challenges.
About “Skyfall”
Skyfall operates a reward marketing platform “SKYFLAG” with the mission of “creating a world where good things spread,” while also putting focus on the user experience.
The company also manages an authentic Texas Hold’em poker game “Poker Chase” and “Pocket Play,” an app where users can earn rewards by playing games.
| Company Name | : Skyfall Inc. |
| CEO | : Tomokazu Hasegawa |
| Address | : (Tokyo Head Office) 19F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo : (Niigata Office) Nippon Life Insurance Niigata Building 7F, 2-4-10 Higashiodori, Chuo-ku, Niigata-shi, Niigata |
| Business Description | : Reward Marketing Platform Business and App Media Business |
| Number of employees | : 200 (As of the end of December 2025) |
| Established | : October 2017 |
| Capital | : 79,393,750 yen |
| Website | : https://skyfall.co.jp/ |
