[Publication of Verification Results] SKYFLAG ARPU Increases by Up to Approximately 23.8% via User Segment Optimization Feature! Achieving Both Enhanced User Experience and Maximum Revenue Through Ad Optimization Based on User Attributes × Usage Frequency
Optimizing Offer (Ad) Display Order Based on Verification Data to Boost Engagement and Contribute to Greater Service Value
Skyfall Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tomokazu Hasegawa; hereinafter “Skyfall”) has been continuously conducting verifications since the release of the user segment optimization feature on “SKYFLAG,” its reward marketing platform that prioritizes user experience. In this release, we would like to introduce a portion of the verification results obtained through our efforts to enhance the experience based on user attributes, with a focus on maximizing revenue.
About the User Segment Optimization Feature
Based on user behavior data within “SKYFLAG,” the user segment optimization feature automatically displays the most appropriate offers (ads) tailored to each user’s interests. This increases the frequency with which users engage with offers (ads) and creates opportunities for users to earn in-service currency (coins/points), thereby contributing to an improved experience, stimulation of user behavior, and ultimately, the maximization of media revenue.
About This Verification Process
For this verification, we optimized ad delivery with the goal of improving the user experience and maximizing revenue, utilizing user attribute segments defined by each service implementing “SKYFLAG” alongside user behavior data measured by “SKYFLAG.” For each segment, we conducted a comparative verification between delivery with an optimized offer (ad) display order and conventional delivery.
Verification Results
As a result of the verification, when applied to all segments, both engagement and revenue exceeded the average values recorded prior to application. Furthermore, it was confirmed that strategic placement according to segment characteristics contributed to improvements in both engagement and revenue.
The specific verification results are as follows:
- Increased by approximately 0.9 percentage points when applied to all segments.
- Increased by approximately 2.3 percentage points in specific segments.
<ARPU (Average Revenue Per User)>
- Increased by approximately 20.9% when applied to all segments.
- Increased by up to approximately 23.8% in specific segments.
Future Outlook
Through this verification, we are moving forward with building a monetization infrastructure that achieves both enhanced experiential value and maximum revenue. This is accomplished by utilizing user data held by each service implementing “SKYFLAG” and delivering offers (ads) based on potential interests. Moving forward, we will further strengthen the delivery of optimal ad experiences tailored to the business strategies and phases of each service.
At the same time, we will continue to develop and verify new features that correspond to diversifying service formats and user characteristics, aiming to deliver even greater value to all of our stakeholders.
・Inquiries Regarding “SKYFLAG”: https://skyflag.info/contact/ ・Download “SKYFLAG” Service Materials: https://skyflag.info/document/ |
About “SKYFLAG”
“SKYFLAG” is a reward marketing platform that prioritizes user experience.
It has established a unique model leveraging rewards and provides comprehensive marketing support across monetization, promotion, and research.
- Service Site: https://skyflag.info/
About “Skyfall”
| Company Name | : Skyfall Inc. |
| CEO | : Tomokazu Hasegawa |
| Address | : (Tokyo Head Office) 19F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo : (Niigata Office) Nippon Life Insurance Niigata Building 7F, 2-4-10 Higashiodori, Chuo-ku, Niigata-shi, Niigata |
| Business Description | : Reward Marketing Platform Business / Other |
| Number of employees | : 200 (As of the end of December 2025) |
| Established | : October 2017 |
| Capital | : 79,393,750 yen |
| Website | : https://skyfall.co.jp/ |
