Notice Regarding Capital and Business Alliance between Skyfall and WED
Capital and Business Alliance at Strengthening the Business Foundation Through the Integration of Receipt Data and Reward Marketing
Skyfall Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tomokazu Hasegawa; hereinafter referred to as Skyfall) is pleased to announce that it has entered into a capital and business alliance agreement with WED Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Toshiki Arai; hereinafter referred to as WED) on Monday, September 14, 2026, with the aim of expanding its business in the reward monetization sector.
Through this alliance, WED and Skyfall will strengthen the integration between “Performance Media Network,” a performance-based purchasing platform provided by WED and giftee, Inc., and “SKYFLAG,” a reward marketing platform provided by Skyfall. By leveraging this integration, the companies aim to enhance the value provided to users, companies, and advertisers, while pursuing the medium- to long-term growth of the reward marketing platform business.
Background and Purpose of the Business Alliance
In recent years, the reward monetization market has seen growing interest in receipt-based offers (*), which are linked to users’ everyday purchasing behavior. As these offers enable users to enjoy experiences closely connected to their daily lives, they are expected to become an increasingly important form of content.
Skyfall has supported the business growth of its partners through its reward marketing platform, “SKYFLAG.” As part of these efforts, Skyfall has positioned the expansion of its capabilities in the receipt-based offer segment as one of its key growth strategies.
As a pioneer in receipt marketing in Japan, WED provides services that leverage receipt and purchase data and has built an extensive track record across a wide range of campaigns.
Through this capital and business alliance, Skyfall and WED aim to leverage the synergies created by combining their respective business foundations and expertise to further develop the reward monetization market and maximize the value provided to users, companies, and advertisers.
※Advertising offers that allow users to earn rewards by scanning specified receipts with their smartphone camera.
Overview of the Capital and Business Alliance
The purpose of this alliance is to establish a framework that enables companies using “SKYFLAG” to seamlessly offer receipt-based campaigns by integrating “Performance Media Network,” a performance-based purchasing platform operated by WED and giftee, Inc., into SKYFLAG’s proprietary format.
Through this initiative, “Performance Media Network” will be integrated directly into “SKYFLAG,” enabling companies using SKYFLAG to offer receipt-based campaigns without any additional development work. Another key feature is that companies can generate the same level of revenue as they would by integrating “Performance Media Network” directly.
This will provide users with more opportunities to earn rewards through their everyday purchases, enable companies to create new revenue opportunities, and allow advertisers to implement promotional campaigns linked to the purchasing behavior of a broader range of users.
Skyfall will continue to enhance the value provided by “SKYFLAG” and strengthen its business foundation in order to improve the user experience and contribute to the business growth of its partners.
Comments from the CEOs of Both Companies
Toshiki Arai, CEO of WED
We have always viewed receipts not simply as records of purchases, but as valuable data that connects consumers and companies, and have continued to explore their potential.
We believe this alliance represents a significant step toward further expanding the value of “Performance Media Network.” By collaborating with Skyfall, which has extensive experience in the reward marketing sector, we look forward to delivering new experiences and marketing opportunities powered by receipt data to a broader range of users and companies.
Going forward, we will continue to take on the challenge of creating new value through receipt data and work to deliver better purchasing and marketing experiences.
Tomokazu Hasegawa, CEO of Skyfall
As the receipt-based campaign market continues to attract growing attention, we are honored to enter into a capital and business alliance with WED, a pioneer in receipt marketing in Japan.
By combining WED’s extensive track record and expertise in receipt marketing with SKYFLAG’s distribution network across a wide range of services, we believe this alliance has established a receipt marketing platform with one of the largest distribution scales in Japan.
Due to the nature of performance measurement for receipt-based campaigns, advertisers’ budgets for individual products are often concentrated with a single provider. As a result, we believe that distribution scale itself is a key factor in determining competitiveness in this market.
By leveraging “SKYFLAG” and “Performance Media Network,” which bring together the assets of both companies, we are confident that advertisers will be able to reach more users than ever before and maximize the effectiveness of their advertising campaigns.
Going forward, through the value provided by “SKYFLAG” in the receipt-based campaign sector, we will create even greater business opportunities for our partner companies. We will also work closely with Mr. Arai and the WED team to enhance the user experience and contribute to the sustainable growth of both companies’ corporate value.
WEDについて
Company name ：WED, Inc.
CEO ：CEO: Toshiki Arai
Address ：2F SK Building Sendagaya, 4-14-4 Sendagaya, Shibuya-ku, Tokyo, Japan
Business activities：Provision of data-driven marketing services centered on the receipt business
Established ：2016
Website ：https://wed.company
About “SKYFLAG”
SKYFLAG has established a unique reward-based method to support comprehensive marketing across monetization, promotion, and research.
・Service Site：https://skyflag.info/
About “Skyfall”
| Company Name | : Skyfall Inc. |
| CEO | : Tomokazu Hasegawa |
| Address | : (Tokyo Head Office) 19F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo : (Niigata Office) Nippon Life Insurance Niigata Building 7F, 2-4-10 Higashiodori, Chuo-ku, Niigata-shi, Niigata |
| Business Description | : Reward Marketing Platform Business / Other |
| Number of employees | : 208 (As of the end of July 2026) |
| Established | : October 2017 |
| Capital | : JPY 838 million (As of September 17, 2026) |
| Securities Code | : 625A (TSE Growth Market) |
| Website | : https://skyfall.co.jp/ |
