【Skyfall Survey】 Over 70% of Respondents State “Poi-katsu” Is Important for Maintaining or Improving Quality of Life! What Are the Latest Trends in Poi-Katsu?
31.7% of experienced poi-katsu users responded that it led to using new services. Rakuten and PayPay emerge as the “two dominant economic ecosystems,” revealing the reality of users using multiple economic ecosystems concurrently.
Skyfall Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tomokazu Hasegawa; hereinafter “Skyfall”) conducted a survey on “poi-katsu” (points-earning activities) from Wednesday, May 20, 2026 to Friday, May 22, 2026, targeting 1,852 men and women aged 15 to 69 nationwide, including 843 respondents who recognize accumulating shared points as poi-katsu and have engaged in it within the past month.
*Demographic breakdown: Males (10s: 64, 20s: 148, 30s: 161, 40s: 192, 50s: 216, 60s: 172); Females (10s: 62, 20s: 128, 30s: 152, 40s: 166, 50s: 212, 60s: 179).
This survey presents findings on consumer behavior changes, values in service selection, and the actual status of multi-ecosystem usage against the backdrop of prolonged price inflation.
Executive Summary
- Poi-katsu has become essential for supporting daily life. A total of 74.9% of respondents stated that poi-katsu is “important” in maintaining or improving their quality of life, highlighting its significance in daily routines.
- 31.7% of experienced poi-katsu users reported that it led to using new services. Younger demographics show a stronger tendency to discover new services and engage in consumer action through poi-katsu.
- “Rakuten” and “PayPay” are the two dominant ecosystems used by experienced poi-katsu participants. Over 83.6% actively use multiple economic ecosystems concurrently.
Poi-katsu becomes essential for supporting daily life: 74.9% of total respondents answer that poi-katsu is “important” for maintaining and improving quality of life, highlighting its daily significance.
When asked about the “importance of poi-katsu in maintaining and improving quality of life,” 74.9% of all 1,852 male and female respondents nationwide aged 15 to 69 answered that it was important (combined total of “Very Important” and “Somewhat Important”).
When asked about the “importance of poi-katsu in maintaining and improving quality of life,” 74.9% of all 1,852 male and female respondents nationwide aged 15 to 69 answered that it was important (combined total of “Very Important” and “Somewhat Important”).
Additionally, when asked about the “degree of impact poi-katsu has on everyday behavior”—such as unplanned purchases or visiting distant stores specifically for points—49.9% of overall respondents answered “influenced” (combined total of “Influenced” and “Somewhat Influenced”). In particular, men in their 30s (n=161) reached 60.9%, and all groups aged 20 to 39 exceeded 50%. Meanwhile, nearly half of those in their 40s and 50s were also affected, demonstrating behavioral changes triggered by poi-katsu across a wide range of generations.
31.7% of experienced poi-katsu users reported that it led to using new services. Younger demographics tend to discover new services and engage in consumer action more frequently.
Among the 843 respondents who recognized accumulating shared points as poi-katsu and performed it within the past month, 31.7% answered “Yes” when asked if they had ever used a new service incentivized by poi-katsu.
By age group, younger generations showed higher rates, indicating a tendency to adopt previously unused services—such as issuing credit cards or downloading applications—through poi-katsu opportunities. These results reveal that poi-katsu serves not merely as a tool for accumulating points, but also as a catalyst for consumers to discover and use services they previously had no contact with.
“Rakuten” and “PayPay” are the top 2 ecosystems among experienced poi-katsu users. Survey shows over 83.6% use multiple point services simultaneously.
When asking the 843 active poi-katsu users about the “point accumulation ecosystems they belong to,” the “Rakuten Point Ecosystem” scored 68.6%, followed by the “PayPay Point Ecosystem” at 54.2%, and the “d Point Ecosystem” at 41.5%, demonstrating the strong presence of the two giants, Rakuten and PayPay. (Scores calculated by combining respondents’ selected point services).
Furthermore, 83.6% responded with a “second most used point accumulation ecosystem” and 68.9% with a “third most used point accumulation ecosystem,” revealing that over 60% of overall respondents use 3 or more services concurrently.
Rather than concentrating on a single ecosystem, utilizing different ecosystems according to daily living scenarios has become the standard.
Survey Overview
Survey Title : Attitude & Usage Survey on Poi-katsu (2026)
Survey Period : Wednesday, May 20, 2026 – Friday, May 22, 2026
Survey Sample : 1,852 men and women aged 15 to 69 nationwide (including 843 who recognize collecting shared points as poi-katsu and engaged in it within the past month)
Survey Methodology : Internet Research
Survey Conducted By : Skyfall Inc.
About “Skyfall”
| Company Name | : Skyfall Inc. |
| CEO | : Tomokazu Hasegawa |
| Address | : (Tokyo Head Office) 19F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo : (Niigata Office) Nippon Life Insurance Niigata Building 7F, 2-4-10 Higashiodori, Chuo-ku, Niigata-shi, Niigata |
| Business Description | : Rewarded Marketing Platform Business / Other |
| Number of employees | : 208 (As of the end of July 2026) |
| Established | : October 2017 |
| Capital | : JPY 839 million (As of the end of September 2026) |
| Securities Code | : 625A (TSE Growth Market) |
| Website | : https://skyfall.co.jp/en/ |
