A webinar will be held featuring monetization experts discussing “A Comprehensive Explanation of Monetization Strategies to Maximize Media Revenue.”
DMM’s Mr. Ishigaki will appear in the panel discussion and share his real-world experiences before and after implementing offerwall advertising.
Skyfall Inc. (Shibuya-ku, Tokyo; President and CEO: Tomokazu Hasegawa; hereinafter referred to as Skyfall), an internet advertising company, is pleased to announce that it will hold a webinar titled “A Comprehensive Explanation of Monetization Strategies to Maximize Media Revenue” for media companies on Wednesday, February 22, 2023. Furthermore, Masato Ishigaki, who is in charge of the DMM Point Club service at DMM.com LLC (Minato-ku, Tokyo; Chairman and CEO: Keishi Kameyama; hereinafter referred to as DMM), will be participating in the panel discussion of this webinar.
SKYFLAG is an advertising platform that has been well-received by many advertisers and media outlets for its ability to improve user engagement.
This webinar will focus on thorough explanation of monetization strategies for maximizing media revenue using SKYFLAG’s offerwall ads.
Additionally, Masato Ishigaki, head of the DMM Point Club service at DMM.com LLC, will participate in the panel discussion and share his real-world experiences before and after the introduction of offerwall advertising.
If you’re struggling with increasing user engagement, not knowing how to maximize revenue, and how to battle low user retention rates, and are looking for solutions, please join us. We’ll share tips for solving these problems and provide information that will be useful for your monetization strategy.
Overview
Name: Webinar: A Comprehensive Explanation of Monetization Strategies to Maximize Media Revenue
Details: https://skyfall.co.jp/topics/seminar/
To apply: https://forms.gle/jUx3EQ6xc19fNiQPA
Date and Time: Wednesday, February 22, 2023, 14:00 – 15:30
Participation format: Web seminar *Viewable on PCs, tablets, and smartphones
Cost: Free (advance registration required) *We may decline applications from competing companies.
Organizer: Skyfall Inc.
[For webinar participants only]
We’ll share research and revenue simulation materials from offerwall users.
Agenda
・14:00–14:05: Speaker Greeting & Company Introduction
・14:05–14:15: Overview & Mechanism of Offerwall Advertising
・14:15–15:00: “Part 1 Panel Discussion with Mr. Masato Ishigaki (DMM.com LLC) & Q&A”
・15:00–15:25: “Part 2 Research Targeting Offerwall Users, Revenue Simulation Explanation & Q&A”
・15:25–15:30: Closing Remarks
Speaker Profiles
Masato Ishigaki (Manager, Platform Business Division, DMM.com LLC / VPoE Office / Alpha Office)
Joined the company as a new graduate engineer in 2015.
Since 2020, he has been in charge of establishing and managing the General Top Development Department, which oversees the main top page and other aspects of DMM.com. Currently, he is the Head of the Development Department, which oversees the launch and growth of the DMM Point Club service, DMM.com’s 39.14 million member base, and the CS platform infrastructure. He also serves concurrently as the VPoE Office/Alpha Office, which addresses challenges within DMM’s overall engineering, design, and PM organizations. His publications include “Data-Driven Strategy Supporting DMM.com” (Mynavi Publishing, 2020).
Yusuke Hosoda (Head of Media Division, Skyfall Inc.)
Joined Adways Inc. in 2011 and worked as the Head of the Sales Department, specializing in advertising proposals to app publishers, engaging in sales and management duties. In 2021, Joined Skyfall Co., Ltd. and worked as the Head of the Team responsible for promoting the introduction of offerwall and contributing to monetization for media companies that have adopted it, engaging in sales and management duties.
Kitto Tanaka (Chief, Sales Department, Media Division, Skyfall Inc.)
Joined Skyfall Inc. in 2021 and, as part of the new business development sales team, promoted the adoption of offerwall. Supported numerous media companies in implementing offerwall. His appraised thorough support during offerwall implementation contributed to the monetization of many web media companies, and he received the overall MVP award for the second half of the fifth fiscal year.
About “SKYFLAG”
SKYFLAG is a long-term CPE reward advertising platform that is focused on improving user engagement. Rather than focusing on short-term traffic, it focuses on retention rates and acquiring and nurturing loyal users, resulting in a service that reliably acquires high-quality users with high retention rates.
Service Site: https://skyflag.info/
Inquiries regarding this seminar
Skyfall Co., Ltd. Seminar Secretariat Contact Person: Takagi
Mail:pr@skyfall.co.jp
TEL: 03-6869-9143 (Telephone reception: Weekdays 10:00-18:00 / Email reception: 24 hours)
Regarding the handling of personal information
Skyfall Inc. Privacy Policy: https://skyfall.co.jp/privacy-policy/
