Skyfall Inc. (Shibuya-ku, Tokyo; President and CEO: Tomokazu Hasegawa; hereinafter referred to as Skyfall), which operates an internet advertising business, has announced that DMM.com LLC (Minato-ku, Tokyo; Chairman and CEO: Keishi Kameyama; hereinafter referred to as DMM) has introduced its SKYFLAG offerwall advertising platform, which serves the purpose of improving user engagement, to its “DMM Point Club” service.
Full interview about the implementation of the ‘DMM Point Club’ service: https://skyflag.info/case/166/
About “DMM Point Club”
DMM Point Club, a DMM Points management service, allows you to manage your DMM Points history and expiration dates, and provides useful information such as notifications about point expiration dates and campaigns.
Background of the introduction of ‘SKYFLAG’
“DMM Point Club” is a business that DMM officially launched on iOS/Android in April 2021, and released a web version in September 2021. After completing a round of testing following the launch, as part of the second phase, with the aim of increasing revenue even further, DMM has introduced offerwall advertisements from “SKYFLAG”.
Effects after implementing ‘SKYFLAG’
After the introduction of SKYFLAG’s offerwall, the ads from it now account for approximately 80% of DMM Point Club’s total revenue, and revenue increased fivefold the following month compared to before the introduction.
Furthermore, the high compatibility between “DMM Point Club” and SKYFLAG’s offerwall advertising campaigns has resulted in increased retention rates among heavy users.
About DMM.com LLC
DMM.com operates a comprehensive service website boasting 39.14 million members (*). Since its founding in 1998, it has developed over 60 services, including video streaming, FX trading, English conversation lessons, games, and 3D printing. It has also undertaken various businesses, such as entering the aquarium business in Okinawa and managing a football club in Belgium. Furthermore, since 2018, it has strengthened its support for young entrepreneurs, actively developing investments through “DMM VENTURES” and M&A activities. Moving forward, along with its corporate message, “A future everyone wants to see,” DMM will continue to change and evolve, challenging itself with new businesses.
*As of February 2022
About “SKYFLAG”
“SKYFLAG” is a reward marketing platform that prioritizes user experience.
It has established a unique model leveraging rewards and provides comprehensive marketing support across monetization, promotion, and research.
・Service Site: https://skyflag.info/
About “Skyfall”
Skyfall develops and operates “SKYFLAG,” a long CPE reward advertising platform focused on improving user engagement.
Furthermore, in its media business, the company handles the development, operation, and marketing of “Manga DX+,” the official manga app of publisher Shonen Gahosha, as well as the development, operation, and marketing of “Poker Chase,” an authentic poker game that adopts the rules of Texas Hold’em and is one of the largest of its kind in Japan.
| Company Name | :Skyfall Inc. |
| CEO | :Tomokazu Hasegawa |
| Address | :Ebisu SS Bldg. 2F, 4-3-14 Ebisu, Shibuya-ku, Tokyo |
| Business Description | :Advertising Business, Media Business, Game Business |
| Number of employees | :100 (As of the end of December 2022) |
| Established | :October 2017 |
| Capital | :79,393,750 yen |
| Website | :https://skyfall.co.jp/ |
