After the seminar, a networking party will be held where you can freely interact with app marketers.
Skyfall Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Tomokazu Hasegawa; hereinafter referred to as Skyfall), which operates an internet advertising business, is pleased to announce that it will co-host a free seminar entitled “App Performance-Based Advertising Seminar – Beyond Installs: Secrets to Successful App Performance-Based Advertising and the Latest Trends” on Thursday, June 8, 2023, with Adjust (Headquarters: Berlin, Germany; CEO: Simon Dussard; Japan General Manager: Naoki Sasa; hereinafter referred to as Adjust), a provider of mobile marketing analytics suites.
Details / Registration: https://events.adjust.com/appmarketingseminaradjustskyfall/Skyfall
SKYFLAG is an advertising platform that has been well-received by many advertisers and media outlets for its ability to improve user engagement.
This seminar, themed “App Performance-Based Advertising Seminar – Beyond Installs: Secrets to Successful App Performance-Based Advertising and the Latest Trends,” is co-hosted with Adjust, a company that performs app measurement across platforms such as mobile apps and connected television (CTV). The seminar will explain the history, mechanisms, and latest trends of reward advertising in app performance-based advertising.
Furthermore, we will welcome Yui Kanazawa, founder of All-in Inc. (headquarters: Shibuya-ku, Tokyo), Takahiro Ishiwatari, Head of Marketing and Operation at Mindia Inc. (headquarters: Minato-ku, Tokyo, CEO: Daiya Suzuki), and Dan-woo Lee, marketer at the Game Business Planning Division of LINE Corporation (headquarters: Shinjuku-ku, Tokyo, CEO: Takeshi Idezawa), as guest speakers. They will discuss, with practical examples, tips for designing and operating performance-based advertising events, and how to differentiate their use from other types of advertising.
Following the seminar, we will be holding a “Networking Party,” a networking event where app marketers can freely exchange information. If you are interested in hints for solving challenges or performance-based advertising, please join us.
Seminar Overview
・Event Name: “App Performance-Based Advertising Seminar~Beyond the Installation: Tips for Successful App Performance-Based Advertising Operations & Latest Trends~”
・Date & Time: Thursday, June 8, 2023, 18:30–21:30 (Reception opens at 18:00)
・Location: The Grand GINZA (13F GINZA SIX, 6-10-1 Ginza, Chuo-ku, Tokyo)
・Fee: Free
・Capacity: Approx. 100 people (Pre-registration required) *A lottery will be held if capacity is exceeded.
・Details & Application: https://events.adjust.com/appmarketingseminaradjustskyfall/Skyfall
・Application Deadline: Until Friday, June 2 *Due to venue capacity, applications may close early if a large number of applications are received.
・Co-hosts: Adjust K.K., Skyfall Inc.
Recommended for people who are
・Considering app promotion
・Experiencing challenges with online advertising for their apps
・Interested in performance-based advertising
・Interested in interacting with app marketers and exchanging information
*This event is intended for advertisers (app operators), and we may decline applications from advertising agencies and service providers.
Agenda
・18:00–: Reception Opens
・18:30–18:50: Opening Remarks & Self-Introductions
・18:50–19:10: About App Performance-Based Advertising (Especially Long CPE Ads)
・19:10–19:20: Break
・19:20–20:00: [Panel Session] Marketers Discuss App Performance-Based Advertising
・20:00–21:30: Networking Party
Speaker Profiles
Yui Kanazawa (Founder of All-in Inc.)
Joined Dentsu as a new graduate in 2004.
After 2 years at a TV station, 4 years at a digital station, 3 years at an app development station, and 1 year at an integrated marketing station, spent 6 months at FreakOut and then 5 years as Head of Marketing at King Japan, while being a founding member.
Founded All In in 2018 and has since worked as a consultant for multiple companies and developed TV advertising tools. Runs two hotels, a cafe, and a laundry business as side ventures.
Takahiro Ishiwata (Head of Marketing and Operation, Mindia Co., Ltd.)
Joined Gunosy after joining a web marketing company as a new graduate.
As Head of Marketing, oversaw marketing activities across mass media and digital channels, leading the app from launch to growth.
Currently, as Head of Marketing and Operations at Mindia, oversees B2C and B2B marketing and research operations, including app marketing.
Lee Danwoo (LINE Corporation, Game Business Planning Division)
Originally from South Korea, joined Adways in 2014 as a new graduate. Gained experience in planning and proposing inbound advertising for overseas games. From 2016, supported global marketing activities for game apps at Adways’ South Korea branch. In 2017, established an advertising agency in South Korea and served as Head of Sales and Marketing, addressing various challenges faced by game companies.
Currently, as a marketer at LINE Corporation, responsible for all aspects of the company’s game apps, from new app launches to long-term operation.
Shohei Takahashi (Sales Lead, Japan, Adjust K.K.)
Joined Adways as a new graduate, took charge of the company’s core business area, and won the Rookie of the Year award.
Subsequently participated in the launch of Performance Horizon Group in Japan, engaging in performance marketing across apps and the web, and contributing to its expansion of market share in Japan.
Currently works as a Sales Lead at Adjust Japan, supporting new customers in implementing Adjust.
Yu Nakamura (Deputy General Manager, Account Division, Skyfall Inc.)
After graduating from university, joined P&G Japan and worked in the sales management department, handling major chains in the Kansai area. In April 2018, joined AppLovin and was responsible for advertising operations for Japanese advertisers and media. Was involved in advertising and monetization for over 500 different apps.
Having experienced AppLovin’s NASDAQ listing in 2021, joined Skyfall Inc. in September 2021. After serving as the Head of the Overseas Sales Department, handling global clients, he currently serves as the Deputy Head of the Account Department, working to further expand the appeal of long-term CPE. With an understanding of user acquisition and monetization through both offerwalls and video advertising, and expertise in app advertising and monetization not only in Japan but also overseas, he is able to propose the best options for app developers from all angles.
About Adjust
Adjust( https://www.adjust.com/ja ) is trusted by marketers worldwide to measure and grow their apps across platforms, including mobile apps and connected TV (CTV). From rapidly growing IT companies to brick-and-mortar businesses launching their first app, Adjust works with clients at every stage of app marketing. The visibility and insights provided by Adjust’s comprehensive measurement and analytics tools help marketers achieve better results.
Adjustは、AppLovin(Nasdaq:APP https://www.streetinsider.com/stock_lookup.php?q=APP ), and its headquarters are located in Berlin, Germany.
About “SKYFLAG”
“SKYFLAG” is a reward marketing platform that prioritizes user experience.
It has established a unique model leveraging rewards and provides comprehensive marketing support across monetization, promotion, and research.
・Service Site: https://skyflag.info/
About “Skyfall”
Skyfall develops and operates “SKYFLAG,” a long CPE reward advertising platform focused on improving user engagement.
Furthermore, in its media business, the company handles the development, operation, and marketing of “Manga DX+,” the official manga app of publisher Shonen Gahosha, as well as the development, operation, and marketing of “Poker Chase,” an authentic poker game that adopts the rules of Texas Hold’em and is one of the largest of its kind in Japan.
| Company Name | :Skyfall Inc. |
| CEO | :Tomokazu Hasegawa |
| Address | :Ebisu SS Bldg. 2F, 4-3-14 Ebisu, Shibuya-ku, Tokyo |
| Business Description | :Advertising Business, Media Business, Game Business |
| Number of employees | :100 (As of the end of December 2022) |
| Established | :October 2017 |
| Capital | :79,393,750 yen |
| Website | :https://skyfall.co.jp/ |
