Skyfall Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Tomokazu Hasegawa; hereinafter referred to as Skyfall) has released a “Recommendation Function” on its advertising monetization platform “SKYFLAG” that displays the most suitable offers (ads) to users at any time, such as after watching a rewarded video ad.
By participating in offers (advertisements) through “SKYFLAG,” users can gain an experience equivalent to a paid service within the platform. With the introduction of a new “Fecommendation Function” on “SKYFLAG,” we aim to further contribute to the monetization efforts of our client companies and provide “new options” to users.
Background of the “Recommendation Function” Development
Up until now, SKYFLAG has been guided by the vision of “providing a user-centric monetization,” and has been developing products and providing consulting that supports the monetization efforts of our client companies and contributes to their business growth.
In this context, we conducted extensive testing to further improve the profitability with ‘SKYFLAG’ and establish a new advertising format, and have now released a “Recommendation Function” as a new feature.
About “Recommendation Feature”
In the traditional SKYFLAG offer (advertisement) display screen, users select an offer (advertisement) that interests them from a list and then try it out.
With the newly released “Recommendation Function,” SKYFLAG automatically selects and displays the most suitable offers (ads) for each user based on data at any time, such as after watching a rewarded video ad. This creates more opportunities for users to take on challenges and supports companies in further monetizing their services.
Currently, it is being used by Amazia Inc.’s “MangaBANG!” and other companies, and we will continue to propose and update this feature so that even more companies can utilize it in the future.
Conversion path for “Recommendation Function”
① Click on the offer (advertisement) that appears after watching the video, etc.
② After clicking, check the offer (advertisement) details and use the service.
③ Earn rewards by clearing specific performance conditions.
Future prospects
SKYFLAG operates its business by exploring value that is closely aligned with the user experience through unconventional thinking and the power of technology.
Through supporting the monetization efforts of our partners, we have come to realize the importance of devising ways to make our services accessible to a wider range of users, as well as tailoring our approach to the specific user characteristics of each service.
In addition to developing and improving our existing tools, we are currently working on developing even newer formats and plan to broaden the scope of monetization support from various angles.
About “SKYFLAG”
“SKYFLAG” is a reward marketing platform that prioritizes user experience.
It has established a unique model leveraging rewards and provides comprehensive marketing support across monetization, promotion, and research.
・Service Site: https://skyflag.info/
About “Skyfall”
With the mission to “create a world where good things spread,” Skyfall operates “SKYFLAG,” an advertising monetization platform tailored to user experiences.
Furthermore, it operates “Poker Chase,” one of Japan’s largest authentic poker games adopting Texas Hold’em rules, and “Manga DX+,” the official manga app of the publisher Shonen Gahosha.
| Company Name | :Skyfall Inc. |
| CEO | :Tomokazu Hasegawa |
| Address | :(Tokyo Head Office) 19F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo :(Niigata Office) Nippon Life Insurance Niigata Building 7F, 2-4-10 Higashiodori, Chuo-ku, Niigata-shi, Niigata |
| Business Description | :Ad Monetization Platform Business and App Media Business |
| Number of employees | :123 (As of the end of March 2024) |
| Established | :October 2017 |
| Capital | :79,393,750 yen |
| Website | :https://skyfall.co.jp/ |
