Skyfall Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tomokazu Hasegawa; hereinafter referred to as Skyfall) is pleased to announce that Fundoshi Parade Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Koichiro Kitasako; hereinafter referred to as Fundoshi Parade) has implemented its advertising monetization platform “SKYFLAG” in the game app “Your Goal is to Kill Me 3” and has released the results.
・Full interview on the implementation of “Your Goal is to Kill Me 3”: https://skyflag.info/case-post/case-3/
Background of the introduction of ‘SKYFLAG’
“Your Goal is to Kill Me 3” is a smartphone game app that launched in December 2016. Since its release, it has utilized reward monetization to increase user experience opportunities and improve profitability. Aiming to further improve profitability, it introduced “SKYFLAG,” which has a diverse range of advertising opportunities, in August 2022.
Purpose of introducing ‘SKYFLAG’
・Achieving high profits by utilizing the large number of projects available through ‘SKYFLAG’
・Minimizing man-hours and costs associated with ad implementation
Challenges prior to the implementation of ‘SKYFLAG’
・Subpar reward monetization revenue linked to a decrease in the number of advertising campaigns and a mismatch in the timing of the campaigns
・Increased engineering workload due to implementation defects
Results after implementing ‘SKYFLAG’
Compared to reward monetization revenue before implementing SKYFLAG, revenue has increased sixfold since its introduction. Furthermore, by planning and implementing effective measures for users, profitability continues to improve, and advertising revenue has increased by approximately 1.2 times since using SKYFLAG.
Effects felt after implementation
・With the increase in the number of advertising campaigns, revenue from ‘SKYFLAG’ increased sixfold on certain operating systems, resulting in higher profitability.
・By implementing measures that matched user needs, revenue increased by approximately 1.2 times immediately after introducing ‘SKYFLAG’.
▼Regarding advertising revenue after the introduction of ‘SKYFLAG’
We interviewed the company to find out the secrets to how they were able to increase profitability while keeping advertising monetization costs down. Read the full interview for details.
・Full interview on the implementation of “Your Goal is to Kill Me 3”: https://skyflag.info/case-post/case-3/ ・Request information for ‘SKYFLAG’: https://skyflag.info/document/ |
Regarding consulting support after the implementation of ‘SKYFLAG’
(Left: Scene from the regular meeting, Right: Scene from the numerical analysis)
At SKYFLAG, dedicated staff members provide ongoing monetization support to companies even after implementation. We analyze everything from sales generated within SKYFLAG to user trends, report our findings at regular meetings, and propose future strategies, providing comprehensive support from start to finish.
Data analysis regarding the ‘SKYFLAG’ product and users.
(Left: Data analysis in progress, Right: Screenshot during verification)
At SKYFLAG, we conduct data-driven verification, analysis, and development with the goal of maximizing monetization for our client companies, and we are constantly developing and expanding new features. We are also constantly updating our product to create an environment where users can easily try out offers (advertisements).
Regarding the smartphone game app “Your Goal is to Kill Me 3”
“Your Goal is to Kill Me 3” is a casual and easy-to-play idle game featuring a story unfolding through the perspective of a cat-like demon.
It supports a variety of languages, including Japanese, English, Korean, and Chinese, and has currently recorded 8 million downloads.
About “Fundoshi Parade Co., Ltd.”
・Company Name: Fundoshi Parade Co., Ltd.
・Address: 3rd Floor, Dai-go Hayama Building, 5-11-30 Shinjuku, Shinjuku-ku, Tokyo 160-0022, Japan
・CEO: Koichiro Kitasako
・Website: https://fundoshiparade.com/
About “SKYFLAG”
“SKYFLAG” is a reward marketing platform that prioritizes user experience.
It has established a unique model leveraging rewards and provides comprehensive marketing support across monetization, promotion, and research.
・Service Site: https://skyflag.info/
株式会社Skyfallについて
With the mission to “create a world where good things spread,” Skyfall operates “SKYFLAG,” an advertising monetization platform tailored to user experiences.
Furthermore, it operates “Poker Chase,” one of Japan’s largest authentic poker games adopting Texas Hold’em rules, and “Manga DX+,” the official manga app of the publisher Shonen Gahosha.
| Company Name | :Skyfall Inc. |
| CEO | :Tomokazu Hasegawa |
| Address | :(Tokyo Head Office) 19F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo :(Niigata Office) Nippon Life Insurance Niigata Building 7F, 2-4-10 Higashiodori, Chuo-ku, Niigata-shi, Niigata |
| Business Description | :Ad Monetization Platform Business and App Media Business |
| Number of employees | :123 (As of the end of March 2024) |
| Established | :October 2017 |
| Capital | :79,393,750 yen |
| Website | :https://skyfall.co.jp/ |
