Skyfall Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tomokazu Hasegawa; hereinafter referred to as Skyfall) is pleased to announce that its advertising monetization platform “SKYFLAG” has been implemented on “Pomochi,” a point site operated by Omochi Inc. (Headquarters: Taito-ku, Tokyo; CEO: Kenta Arai; hereinafter referred to as Omochi), and has released the results.
・Full interview about the implementation of “Pomochi”: https://skyflag.info/case-post/case-4/
Background of the introduction of ‘SKYFLAG’
“Pomochi” is a point-earning app that underwent a full renewal in September 2019. Due to the nature of the service, it was operated primarily through advertising monetization by posting a variety of advertising offers. With the desire to reduce development and operating costs and easily achieve monetization, “SKYFLAG” was introduced in September 2022.
<Purpose of introducing ‘SKYFLAG’>
・Minimizing development effort and costs while generating revenue
・Minimizing operating costs and achieve highly profitable monetization
<Challenges prior to implementing SKYFLAG>
・User opportinuty loss due to a limited variety of offers (ads)
・User opportinuty loss due to a limited variety of promotions
Results after implementing ‘SKYFLAG’
Successfully increased profitability by focusing on multi-stage performance-based advertising campaigns for “SKYFLAG,” thereby raising both advertising revenue and average user spending. Currently, advertising revenue from “SKYFLAG” accounts for approximately one-third of the total revenue of the service. Furthermore, the company succeeded in monetization all while minimizing the time and costs associated with development and operation, which was a request made before implementation.
<Effects observed after the implementation>
・Successfully monetized without incurring development man-hours, development costs, or operational costs.
・Increased user revenue through diverse strategies and the posting of multi-stage results projects.
▼Percentage of profitability of the entire service
We interviewed the company about the process and experiences that led to SKYFLAG becoming responsible for approximately one-third of the service’s total revenue.
For more details, please see the full interview.
・Full interview about the implementation of “Pomochi”: https://skyflag.info/case-post/case-4/ ・Request information for ‘SKYFLAG’: https://skyflag.info/document/ |
Consulting support after the implementation of ‘SKYFLAG’
(Left: Scene from the regular meeting, Right: Scene from the numerical analysis)
At SKYFLAG, dedicated staff members provide ongoing monetization support to companies even after implementation. We analyze everything from sales generated within SKYFLAG to user trends, report our findings at regular meetings, and propose future strategies, providing comprehensive support from start to finish.
Data analysis of product users for ‘SKYFLAG’
(Left: Data analysis in progress, Right: Screenshot during verification)
At SKYFLAG, we conduct data-driven verification, analysis, and development with the goal of maximizing monetization for our client companies, and we are constantly developing and expanding new features. We are also constantly updating our product to create an environment where users can easily try out offers (advertisements).
About the point site “Pomochi”
“Pomochi” is a points site where you can earn points by completing the conditions of the advertised offers listed on the site. The accumulated Pomochi points can be exchanged for PayPay points or Amazon gift cards.
Additionally, there’s a feature that lets you check when, at which store, and with which payment method you can get the highest point rewards, making it convenient for increasing the point rewards you earn on your everyday purchases.
About “Omochi Inc.”
・Company Name: Omochi Inc.
・Address: 4F, Soleil Iriya, 1-11-15 Shitaya, Taito-ku, Tokyo 110-0004
・CEO: Kenta Arai
・Website: https://o-mo-chi.co.jp/
About “SKYFLAG”
“SKYFLAG” is a reward marketing platform that prioritizes user experience.
It has established a unique model leveraging rewards and provides comprehensive marketing support across monetization, promotion, and research.
・Service Site: https://skyflag.info/
About “Skyfall”
With the mission to “create a world where good things spread,” Skyfall operates “SKYFLAG,” an advertising monetization platform tailored to user experiences.
Furthermore, it operates “Poker Chase,” one of Japan’s largest authentic poker games adopting Texas Hold’em rules, and “Manga DX+,” the official manga app of the publisher Shonen Gahosha.
| Company Name | :Skyfall Inc. |
| CEO | :Tomokazu Hasegawa |
| Address | :(Tokyo Head Office) 19F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo :(Niigata Office) Nippon Life Insurance Niigata Building 7F, 2-4-10 Higashiodori, Chuo-ku, Niigata-shi, Niigata |
| Business Description | :Ad Monetization Platform Business and App Media Business |
| Number of employees | :123 (As of the end of March 2024) |
| Established | :October 2017 |
| Capital | :79,393,750 yen |
| Website | :https://skyfall.co.jp/ |
