A game media company that successfully monetized its content through advertising reveals its secrets to success!
We will share the secrets to increasing advertising revenue, user spending, and user retention rates after implementing SKYFLAG.
Skyfall Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Tomokazu Hasegawa; hereinafter referred to as Skyfall), which operates the advertising monetization platform “SKYFLAG,” will hold a webinar titled “A Game Media Company That Successfully Monetized Through Advertising Explains the Secrets to Its Success” on Friday, May 31, 2024, for companies that operate apps and web services.
・Application form: https://forms.gle/jnc7TGw1hjbaKhJ76 |
In this webinar, we will share the experience of how our game app “Poker Chase” saw increased advertising revenue, user spending, and user retention rates after implementing “SKYFLAG.” We will reveal the secrets to successful advertising monetization and the essential tips for using “SKYFLAG” to ensure user satisfaction.
We will share hints for solving problems and information that can be useful for your monetization strategy, so please join us.
Recommended for people who are
・Thinking of measures to increase user lifetime value (LTV)
・Looking for solutions to address the decrease in user retention rates and time spent on the site
・Considering introducing new content without incurring costs
・Would like to try advertising monetization without negatively impacting the perception of the service or existing users
Overview
Title: “A Game Media Company That Successfully Monetized Through Advertising Explains the Secrets to Its Success”
To apply: https://forms.gle/jnc7TGw1hjbaKhJ76
Date and Time: Friday, May 31, 2024, 13:00-14:00
Participation format: Online *Viewable from PCs, tablets, and smartphones
Cost: Free (advance registration required)
*We may decline applications from competing companies.
Organizer: Skyfall Inc.
Program
| 13:00 ～ 13:20 | Part 1 ・Introduction to ‘SKYFLAG’ ・Introduction to ‘Poker Chase’ |
| 13:20 ～ 14:00 | Part 2 ・Panel discussion └Advertising revenue and user trends after implementing SKYFLAG └Tips and tricks for using SKYFLAG └The future of advertising monetization in media and more! ・Q&A session *The speakers will answer questions from the participants. |
Speaker Profiles
Yusuke Hosoda (Business Unit Manager, SKYFLAG Division, Skyfall Inc.)
Joined Adways Inc. in January 2011 and worked as the head of the sales department, handling sales and management tasks, including proposing advertising plans for smartphone game app advertisers.
Joined Skyfall Inc. in July 2021 and established the sales department for monetization support of “SKYFLAG,” where he promoted the adoption of “SKYFLAG” and provided monetization support to adopting media companies. Currently serving as the General Manager of the SKYFLAG Business Division and General Manager of the Media Division, overseeing all sales for “SKYFLAG.”
Yukie Zama (Deputy Director, Media Division, Skyfall Inc.)
After joining Skyfall, have been engaged in consulting on advertising monetization, primarily for companies operating large-scale media, including e-book services and point-based reward programs.
Currently serves as the Deputy Director of the Media Division of the SKYFLAG Business Unit, where she manages a team and is involved in consulting for numerous services.
Ryuji Shimada (Head of App Division, Skyfall Inc.)
After working in advertising operations at an advertising agency, was seconded to Adways Inc., where he was involved in various advertising operations, mainly for major game apps. Was subsequently put in charge of app marketing at Bank of Innovation, Inc.
Joined Skyfall in October 2019 and received the company-wide annual MVP award.
In June 2022, served as the Product Director of the SKYFLAG Business Division, contributing to product enhancement. In April 2023, became the App Director, overseeing the operation of the app media businesses “Poker Chase” and “Manga DX+”, contributing to increased sales.
About “Poker Chase”
The game is played in Texas Hold’em style of poker, in which players form a hand using five out of seven cards—two dealt to the player and five community cards added to the table—with the winner determined by the strength of their hand.
This is a battle royale-style game where players are eliminated and their rankings are determined by the order in which they run out of chips, with the goal being taking all of your opponents’ chips to claim first place.
・Site URL: https://poker-chase.com/
・Genre: Battle royale-style Texas Hold’em poker
・Platforms: iOS / Android / PC Browser
・Download: https://app.adjust.com/mxw8u3t
・Price: Free to download (In-app purchases available)
・Copyright Notice: © Skyfall Inc. All Rights Reserved.
About “SKYFLAG”
“SKYFLAG” is a reward marketing platform that prioritizes user experience.
It has established a unique model leveraging rewards and provides comprehensive marketing support across monetization, promotion, and research.
・Service Site: https://skyflag.info/
About “Skyfall”
Skyfall operates under the banner of “Creating a world where good things spread,” running “SKYFLAG,” an advertising monetization platform that aligns with the user experience, and “SKYFLAG Research,” a marketing research service that pursues representativeness.
Furthermore, it operates “Poker Chase,” one of Japan’s largest authentic poker games adopting Texas Hold’em rules, and “Manga DX+,” the official manga app of the publisher Shonen Gahosha.
| Company Name | :Skyfall Inc. |
| CEO | :Tomokazu Hasegawa |
| Address | :(Tokyo Head Office) 19F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo :(Niigata Office) Nippon Life Insurance Niigata Building 7F, 2-4-10 Higashiodori, Chuo-ku, Niigata-shi, Niigata |
| Business Description | :Ad Monetization Platform Business, Marketing Research Business, App Media Business |
| Number of employees | :161 (As of the end of May 2024) |
| Established | :October 2017 |
| Capital | :79,393,750 yen |
| Website | :https://skyfall.co.jp/ |
