Breaking down the hybrid monetization strategy that uses in-app purchases and advertising to maximize game revenue.
Rediscovering the future of the gaming industry in terms of in-app purchases and advertising monetization.
Skyfall Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Tomokazu Hasegawa; hereinafter referred to as Skyfall), which operates the advertising monetization platform “SKYFLAG,” is pleased to announce that it will participate in a speaking session at “GAME FUTURE SUMMIT 2024,” a large-scale offline conference event for the game industry, to be held at Belle Salle Shibuya First on Wednesday, June 5, 2024 (organized by Game8 Inc. and MOTTO Inc.).
・Register here: https://game8.tayori.com/f/gfs2024entry/ *There is no need to register in advance for the session, so please come directly to the venue after registering as described above. |
“GAME FUTURE SUMMIT” is a game marketing conference event themed around “companies involved in the game industry thinking about the future.” Skyfall will be speaking at a session titled “Maximizing Game Revenue: Hybrid Monetization Strategies of In-App Purchases and Advertising,” held on Stage A (basement floor) from 15:20 to 16:00.
In this session, Skyfall will welcome GOODROID Inc. and Fundoshi Parade Inc. as guests, along with AppLovin, which provides app advertising monetization tools. These four companies will share the secrets to successful advertising monetization and essential operational tips for revenue generation and user engagement.
We will share hints for solving problems and information that will prove useful to your monetization strategy, so please join us.
Recommended for people who are
・Considering monetization methods other than user subscriptions
・Thinking of measures to increase user lifetime value (LTV)
・Looking for solutions to address the decrease in user retention and time spent on the site
・Contemplating trying advertising monetization without negatively impacting the service’s worldview or existing users.
Session Overview
・Title: “Maximizing Game Revenue: Hybrid Monetization Strategies of In-App Purchases and Advertising.”
・Date and Time: Wednesday, June 5, 2024 15:20～16:00
*Starting at 16:00, we will introduce Skyfall and AppLovin’s services.
・Venue: Belle Salle Shibuya First A Stage (B1F)
・Registration: https://game8.tayori.com/f/gfs2024entry/
*There is no need to register in advance for the session, so please come directly to the venue after registering as described above.
Session Speaker Profiles
Moderator: Yu Nakamura (Head of Account Division, SKYFLAG Business Unit, Skyfall Inc.)
Worked in the sales department at P&G Japan and was responsible for major chain stores in the Kansai area.
After joining AppLovin in 2018, was in charge of advertising operations for domestic advertisers and media companies. Was involved in advertising placement and monetization for over 500 different apps.
Joined Skyfall Inc. in September 2021 and lead the global advertiser team.
Currently responsible for both domestic and international advertiser sales teams as the head of the Account Division of the SKYFLAG Business Unit
Speaker: Junichiro Shimada (AppLovin Sr. Analyst, Business Development)
AppLovin Japan Business Manager.
Worked in retail sales at a trust bank and joined AppLovin in 2022.
Contributes to the business growth of a wide range of developers, from individuals to large corporations, regardless of whether they are involved in games or other fields.
Speaker: Ryota Onodera (Business Unit Manager, App Business Division, GOODROID Inc.)
After being in charge of managing the same title, joined as the launch producer for the smartphone game app “Tokyo Revengers Puzzle! The Road to National Domination,” based on the TV anime “Tokyo Revengers.”
In 2023, the same title won an award in the Cute & Casual category of the “Google Play Best of 2023” and was also nominated in the User’s Choice category.
Speaker: Makoto Shiraishi (Marketer, Fundoshi Parade Co., Ltd.)
Joined Avex as a new graduate and gained experience in overseas business and launching new businesses.
After joining Fundoshi Parade, took on the role of marketing specialist, handling new user acquisition and in-app advertising monetization. Was solely responsible for all aspects of marketing, from strategy development to media selection and operation, report building, and creative production.
Following the increase in the number of game titles, a marketing department was established. Currently is the head of marketing, handling management and marketing operations.
Speaker: Yusuke Hosoda (General Manager, SKYFLAG Business Division and Head of Media Headquarters, Skyfall Inc.)
Joined Adways Inc. in January 2011 and worked as the head of the sales department, handling sales and management tasks, including proposing advertising plans for smartphone game app advertisers.
Joined Skyfall Inc. in July 2021 and established the sales department for SKYFLAG’s monetization support. Responsibilities include promoting the adoption of SKYFLAG and providing monetization support to media companies that have implemented it.
About “GAME FUTURE SUMMIT”
The “GAME FUTURE SUMMIT” is themed around “companies involved in the game industry thinking about the future,” and will feature cutting-edge and wide-ranging programs focusing on development, operation, and promotion.
・Event name: GAME FUTURE SUMMIT 2024
・Date: Wednesday, June 5, 2024, starting at 13:00 (doors open at 12:00)
・Venue: Belle Salle Shibuya First (1-2-20 Higashi, Shibuya-ku, Tokyo – B1F, 2F)
・Capacity: 500 people (planned)
・Participation fee: Free
・Special website URL: https://game-future-summit.jp/
・X(Twitter): https://twitter.com/Game_F_S
About “AppLovin”
AppLovin is a company that builds technology to help businesses of all sizes connect with their ideal customers. The company provides end-to-end software and AI solutions that enable everyone to reach a global audience, monetize, and grow.
Learn more here: www.applovin.com/ja
About “GOODROID Inc.”
| Company Name | :GOODROID Inc. |
| CEO | :Kazuaki Matsuda |
| Address | :3 Floor, Dai-5 Hayama Building, 5-11-30 Shinjuku, Shinjuku-ku, Tokyo 160-0022, Japan |
| Website | :https://goodroid.co.jp/ |
About “Fundoshi Parade Co., Ltd.”
| Company Name | :Fundoshi Parade Co., Ltd. |
| CEO | : Koichiro Kitasako |
| Address | :(Tokyo Branch) 10F, Aobadai Hills, 4-7-7 Aobadai, Meguro-ku, Tokyo 153-0042, Japan :(Fukuoka Branch) 3F Takahashi Tenjin Building, 3-4-2 Tenjin, Chuo-ku, Fukuoka City, Fukuoka Prefecture 810-0001 |
| Business Description | :Utilizing next-generation devices such as smartphones, mobile devices, and the internet for planning, production, and operation of various information provision services. Planning, production, and operation of various information provision services. |
| Established | :October 1, 2014 |
| Website | :https://fundoshiparade.com/ |
About “SKYFLAG”
“SKYFLAG” is a reward marketing platform that prioritizes user experience.
It has established a unique model leveraging rewards and provides comprehensive marketing support across monetization, promotion, and research.
・Service Site: https://skyflag.info/
About “Skyfall”
Skyfall operates under the banner of “Creating a world where good things spread,” running “SKYFLAG,” an advertising monetization platform that aligns with the user experience, and “SKYFLAG Research,” a marketing research service that pursues representativeness.
Furthermore, it operates “Poker Chase,” one of Japan’s largest authentic poker games adopting Texas Hold’em rules, and “Manga DX+,” the official manga app of the publisher Shonen Gahosha.
| Company Name | :Skyfall Inc. |
| CEO | :Tomokazu Hasegawa |
| Address | :(Tokyo Head Office) 19F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo :(Niigata Office) Nippon Life Insurance Niigata Building 7F, 2-4-10 Higashiodori, Chuo-ku, Niigata-shi, Niigata |
| Business Description | :Ad Monetization Platform Business, Marketing Research Business, App Media Business |
| Number of employees | :161 (As of the end of May 2024) |
| Established | :October 2017 |
| Capital | :79,393,750 yen |
| Website | :https://skyfall.co.jp/ |
