Skyfall Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tomokazu Hasegawa; hereinafter referred to as Skyfall) has released the results of implementing the advertising monetization platform “SKYFLAG” in its game app “Poker Chase”.
・Full interview on the implementation of “Poker Chase”: https://skyflag.info/case-post/case-5/
Background of the introduction of ‘SKYFLAG’
“Poker Chase” is a battle royale poker game app that launched in August 2021. Since its release, it has primarily monetized through in-game purchases, but with the aim of further improving profitability and providing users with a simulated purchase experience and enhancing their gaming experience, “SKYFLAG” was introduced in March 2024.
<Purpose of introducing ‘SKYFLAG’>
・Achieving increase in profits
・Providing users a simulated in-game purchase experience to foster a deeper connection to and enjoyment of the game
<Challenges before the implementation of ‘SKYFLAG’>
・Monetization of non-paying users
・Poor user rewards in the advertising monetization methods already in place
Results after implementing ‘SKYFLAG’
After implementing “SKYFLAG,” we doubled our advertising revenue without decreasing revenue from rewarded video ads, and successfully differentiated our advertising monetization methods according to our objectives.
Furthermore, a comparison between users who have used ‘SKYFLAG’ and those who have not revealed that both paying and non-paying users who have used ‘SKYFLAG’ have a higher retention rate.
▼Changes in user retention rate
<Effects observed after implementation>
・Successfully combined with existing advertising monetization methods to achieve revenue growth.
・Improving user retention rates for those using ‘SKYFLAG’
We held an interview to find out the secrets behind the increased profitability and improved user engagement. Read the full interview for details.
・Full interview on the implementation: https://skyflag.info/case-post/case-5/ ・Request information for ‘SKYFLAG’: https://skyflag.info/document/ |
Regarding consulting support after the implementation of ‘SKYFLAG’
(Left: Scene from the regular meeting, Right: Scene from the numerical analysis)
At SKYFLAG, dedicated staff members provide ongoing monetization support to companies even after implementation. We analyze everything from sales generated within SKYFLAG to user trends, report our findings at regular meetings, and propose future strategies, providing comprehensive support from start to finish.
Data analysis regarding the ‘SKYFLAG’ product and users.
(Left: Data analysis in progress, Right: Screenshot during verification)
At SKYFLAG, we conduct data-driven verification, analysis, and development with the goal of maximizing monetization for our client companies, and we are constantly developing and expanding new features. We are also updating our product to create an environment where users can easily try out offers.
About “Poker Chase”
The game is played in Texas Hold’em style of poker, in which players form a hand using five out of seven cards—two dealt to the player and five community cards added to the table—with the winner determined by the strength of their hand.
This is a battle royale-style game where players are eliminated and their rankings are determined by the order in which they run out of chips, with the goal being taking all of your opponents’ chips to claim first place.
・Site URL: https://poker-chase.com/
・Genre: Battle royale-style Texas Hold’em poker
・Platforms: iOS / Android / PC Browser
・Download: https://app.adjust.com/mxw8u3t
・Price: Free to download (In-app purchases available)
・Copyright Notice: © Skyfall Inc. All Rights Reserved.
About “SKYFLAG”
“SKYFLAG” is a reward marketing platform that prioritizes user experience.
It has established a unique model leveraging rewards and provides comprehensive marketing support across monetization, promotion, and research.
・Service Site: https://skyflag.info/
About “Skyfall”
Skyfall operates under the banner of “Creating a world where good things spread,” running “SKYFLAG,” an advertising monetization platform that aligns with the user experience, and “SKYFLAG Research,” a marketing research service that pursues representativeness.
Furthermore, it operates “Poker Chase,” one of Japan’s largest authentic poker games adopting Texas Hold’em rules, and “Manga DX+,” the official manga app of the publisher Shonen Gahosha.
| Company Name | :Skyfall Inc. |
| CEO | :Tomokazu Hasegawa |
| Address | :(Tokyo Head Office) 19F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo :(Niigata Office) Nippon Life Insurance Niigata Building 7F, 2-4-10 Higashiodori, Chuo-ku, Niigata-shi, Niigata |
| Business Description | :Ad Monetization Platform Business, Marketing Research Business, App Media Business |
| Number of employees | :161 (As of the end of May 2024) |
| Established | :October 2017 |
| Capital | :79,393,750 yen |
| Website | :https://skyfall.co.jp/ |
