[New Feature] “SKYFLAG” Launches Full Release of “User Segment Optimization Function,” Displaying Optimal Offers Formatted to Match User Attributes!
Enabling Automatic Placement of Offers Highly Relevant to Each User Based on User Behavioral Data
Skyfall Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tomokazu Hasegawa; hereinafter “Skyfall”) is pleased to announce the full release of the “User Segment Optimization Function” for its ad monetization platform “SKYFLAG.” This feature categorizes users transitioning to “SKYFLAG” into segments and displays the most appropriate advertisements tailored to their unique user characteristics.
By taking on offers (advertisements) through “SKYFLAG,” users can enjoy premium features within the service identical to making in-app purchases. The addition of this function achieves offer (advertisement) placements that align closely with the user, further accelerating monetization maximization for partner companies and delivering “fresh alternatives” to users.
Background of Developing the “User Segment Optimization Function”
Operating under the core principle of “providing monetization focused the user experience,” SKYFLAG has consistently delivered product development and consulting services aimed at maximizing ad monetization to contribute to the business growth of partner companies.
As part of these efforts, we conduct daily verifications geared toward driving further revenue increases for our clients, leading us to establish an optimization model capable of elevating profitability by delivering ad experiences customized to individual user traits.
Overview of the “User Segment Optimization Function”
The “User Segment Optimization Function” displays the most optimal offers (advertisements) for every single user interacting with “SKYFLAG,” achieving user-friendly ad delivery.
Based on past ad delivery data accumulated within “SKYFLAG,” this function automatically curates and delivers a lineup of advertisements that align closely with each user’s interests. This effectively boosts the frequency with which users engage with offers (advertisements). As a result, users accumulate more in-app currency (coins, points) through these offers to expand their service experience, which is expected to drive up media revenue while stimulating user activity inside the media platform.
By delivering tailored advertisements to each user based on data-driven analysis, verification, and development, we successfully achieve high profitability and improve user experience simultaneously.
Future Outlook
Operating the “SKYFLAG” business under the mission of “seeking best value tailored to the user experience through unconventional ideas and the power of technology,” we are focusing our development efforts on refining and improving our existing frameworks to continuously deliver even greater value to our many partner companies moving forward.
While carrying out user-centric ad delivery, we believe that “maximizing media profitability” remains the most vital objective. We will continue to pursue new initiatives, including subsequent updates to this “User Segment Optimization Function” alongside other experimental developments.
About “SKYFLAG”
“SKYFLAG” is a reward marketing platform that prioritizes user experience.
It has established a unique model leveraging rewards and provides comprehensive marketing support across monetization, promotion, and research.
・Service Site: https://skyflag.info/
About “Skyfall”
Skyfall operates under the banner of “Creating a world where good things spread,” running “SKYFLAG,” an advertising monetization platform that aligns with the user experience, and “SKYFLAG Research,” a marketing research service that pursues representativeness.
Furthermore, the company operates “Poker Chase,” an authentic Texas Hold’em poker game, and “Pocket Play,” an app where users can earn rewards simply by playing their favorite games.
| Company Name | :Skyfall Inc. |
| CEO | :Tomokazu Hasegawa |
| Address | :(Tokyo Head Office) 19F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo :(Niigata Office) Nippon Life Insurance Niigata Building 7F, 2-4-10 Higashiodori, Chuo-ku, Niigata-shi, Niigata |
| Business Description | :Marketing Platform Business and App Media Business |
| Number of employees | :190 (As of the end of December 2024) |
| Established | :October 2017 |
| Capital | :79,393,750 yen |
| Website | :https://skyfall.co.jp/ |
