[Skyfall Survey Report] Survey results on “Job Hunting, Employment, and Resignation” targeting first and second-year working adults have been announced. More than half of young employees responded that they felt a negative gap between their expectations and reality after joining a company as a new graduate.
Many young people are dissatisfied with their low salaries, but the main reason behind job switch is “interpersonal relationships.”
Skyfall Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Tomokazu Hasegawa; hereinafter referred to as Skyfall) conducted a survey on “job hunting, employment, and resignation” targeting male and female full-time employees (ages 20-25) in their first or second year of employment, using the research platform “LINE Research” provided by LINE Yahoo! Japan Corporation (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Takeshi Idezawa; hereinafter referred to as LINE Yahoo!), as part of its marketing research business. The survey was conducted from June 14th to June 17th, 2024.
This survey, conducted approximately three months into the new fiscal year, focuses on the gap between the job-hunting process and the reality after joining a company. The results are presented here.
・Download the survey data here: https://skyfall.co.jp/research/topics/report001/document-request/
Survey Summary
1. When asked about their ideal workplace during their job search, “smooth interpersonal relationships” was the most common answer at 51.4%, surpassing “high salary” and “accessibility of time off.” 2. More than half of young employees experience a negative gap after joining the company. One in ten felt a significant gap during their first year as a working adult, and even considered changing jobs, and this number increases to one in five by second year. 3. Regardless of whether they have experience changing jobs, young employees are most dissatisfied with “low salary,” but it was found that young employees who actually change jobs are primarily dissatisfied with “interpersonal relationships.” |
When asked about their ideal workplace during their job search, “smooth interpersonal relationships” was the most common answer at 51.4%, surpassing “high salary” and “accessibility of time off.”
When full-time employees in their first or second year of employment (ages 20-25) were asked about their “ideal workplace as envisioned during job hunting,” the most common answer was “smooth interpersonal relationships” at 51.4%, followed by “high salary” at 48.7%, and “an environment where it is easy to take paid leave” at 44.6%. On the other hand, “being evaluated based on merit” and “big autonomy for young employees” both received less than 10% of the responses.
The survey suggests that for an ideal workplace, factors such as good interpersonal relationships and ease of taking time off are important, while fewer people prioritize meritocracy or a high degree of autonomy.
More than half of young employees experience a negative gap after joining the company. One in ten felt a significant gap during their first year as a working adult, and even considered changing jobs, and this number increases to one in five by second year.
Next, we asked full-time employees in their first or second year of employment (ages 20-25) “How much of a negative gap did you feel after joining your first company?” 54.4% of respondents answered that they had experienced a negative gap, meaning more than half had felt one. Furthermore, 16.0% of those respondents said they felt such a significant gap that they considered changing jobs.
Furthermore, comparing first-year and second-year employees, the percentage of those who experienced a negative gap between their expectations and reality was 12 percentage points higher in their second year. This suggests that as people become more accustomed to their work and understand the company culture, more people begin to feel a gap between their ideals and reality.
Regardless of whether they have experience changing jobs, young employees are most dissatisfied with “low salary,” but it was found that young employees who actually change jobs are primarily dissatisfied with “interpersonal relationships.”
Finally, when we asked full-time employees in their second year of employment (ages 20-25) with and without previous job-changing experience about the negative aspects of their first working experience, we found that many people, regardless of whether they had changed jobs before, were dissatisfied with the low salary.
Among them, when we compared second-year employees with previous job-changing experience (early leavers) with second-year employees who have continued working at the same company and analyzed the characteristics of early leavers, the most common reasons were “difficulty consulting with superiors” and “poor interpersonal relationships,” with a difference of 17.4 points between second-year employees with and without job-changing experience. This was followed by “difficulty taking leave” at 15.9 points, “difficulty in having young employees’ opinions heard” at 13.9 points, and “lack of an environment to acquire skills” at 10.5 points.
Regardless of whether they have previous job-hopping experience, many young employees are dissatisfied with their low salaries. However, it was found that young employees who actually change jobs often have some kind of issue related to interpersonal relationships. Furthermore, regarding “interpersonal relationships,” which is the most important factor in job hunting, it appears that many early leavers quit because they felt a gap between their expectations and reality after joining the company.
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Survey Overview
・Survey subjects: Male and female company employees (full-time employees) in their first or second year of employment (ages 20-25) across Japan.
・Survey method: Smartphone survey using LINE Research Platform
・Implementation period: Friday, June 14 – Sunday, June 17, 2024
・Number of valid responses: 1,000 samples
*The totals and differences in this report are rounded to two decimal places, so calculations based on this data may have an error of ±0.1pt.
・Document URL: https://skyfall.co.jp/research/topics/report001/document-request/
About “LINE Research”
LINE Research is a research platform for the smartphone era, designed to maximize business development and marketing activities for companies. With over 6.5 million active panelists, 50% are between 10 and 29 years old※, enabling surveys targeting students and young people, which are often underrepresented. Unlike traditional survey panels, it can reach segments less interested in research, allowing for the collection of more representative opinions. Because surveys are delivered via LINE push notifications, users can easily respond in real time, and the user-friendly interface ensures effective survey implementation.
*As of July 2024
・Details: https://www.lycbiz.com/jp/service/line-research/
About “Skyfall’s marketing research business”
Skyfall’s marketing research business provides research services tailored to specific challenges by utilizing multiple survey methods, including its own panel SKYFLAG Research, LINE Research (for which it is an official partner), and TEA (a qualitative research approach systematized by qualitative psychology).
Our dedicated researchers provide end-to-end support, from survey design to analysis and data utilization, helping to solve your marketing challenges.
An example of a smartphone-based survey conducted in collaboration with LINE Research and provided by Skyfall.
・Open research where participants can answer surveys via QR codes or URLs through LINE.
*This system can also be linked with LINE official accounts.
・Photo survey: collecting photos taken with smartphones.
・Details: https://skyfall.co.jp/line-research/
About “Skyfall”
Skyfall operates under the banner of “Creating a world where good things spread,” running “SKYFLAG,” an advertising monetization platform that aligns with the user experience, and “SKYFLAG Research,” a marketing research service that pursues representativeness.
| Company Name | :Skyfall Inc. |
| CEO | :Tomokazu Hasegawa |
| Address | :(Tokyo Head Office) 19F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo :(Niigata Office) Nippon Life Insurance Niigata Building 7F, 2-4-10 Higashiodori, Chuo-ku, Niigata-shi, Niigata |
| Business Description | :Ad Monetization Platform Business, Marketing Research Business, App Media Business |
| Number of employees | :167 (As of the end of August 2024) |
| Established | :October 2017 |
| Capital | :79,393,750 yen |
| Website | :https://skyfall.co.jp/ |
