[Case Study] Transforming Research Data into a Strategic Weapon to Move the Market: Akisapo’s Research Methods for Turning Insights into Actionable Tactics
Formulating messaging that resonates with customers through meticulous segment analysis and unique persona design. Data utilization techniques that enhanced the reliability of marketing measures and contributed to improved Meta ad conversions.
Skyfall Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tomokazu Hasegawa; hereinafter “Skyfall”) is pleased to announce that it has provided marketing research consulting services to JECT ONE Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Mikio Okawa; hereinafter “JECT ONE”) and has published the case study.
- Full JECT ONE Case Study Interview: https://skyfall.co.jp/research/case/case-05/
Background of the Research
JECT ONE operates “Akisapo,” a comprehensive vacant house solution service. The service is built on two core pillars: “Utilization,” which matches vacant house owners with users and creates new value through renovation, and “Purchase,” which addresses properties nationwide regardless of location or condition.
While the company previously grasped general trends in rising vacant property numbers through statistical data, it faced challenges in gaining a high-resolution understanding of individual owners’ specific emotions and complex family backgrounds. Therefore, the research was conducted to objectively re-evaluate the company’s position in the market and implement precise segment analysis directly linked to on-site decision-making, ultimately aimed at proposing solutions more closely aligned with owners’ needs.
Furthermore, in a field like the vacant property issue, where owners’ emotions are intricately intertwined, JECT ONE recognized the high necessity of research to understand users’ true thoughts, including negative aspects. Against this backdrop, Skyfall supported the visualization of realistic user insights by following previous research frameworks while proposing a precise design tailored to the current business phase.
Research Objectives
- Hypothesis verification and segment refinement in the market.
- Acquisition of data to serve as the foundation for marketing strategies and measures.
Challenges Before the Research
- Insufficient understanding of the company’s current position in the market.
- A need to revise research data that diverged from on-site perceptions.
Results and Outcomes
The segment analysis obtained from the research is utilized to refresh Web advertisement creatives and optimize PR messaging. Furthermore, visualizing the user profile—which had previously been ambiguous—in numerical terms has served as a vital guideline for improving the precision of various marketing measures.
In addition, JECT ONE highly values the fact that the research findings now serve as a shared internal language, creating consistency across organization-wide actions. Looking ahead, the company expressed a desire to leverage these research results as a leading company in the vacant housing market, sharing numerical data externally to build trust and contribute to the vitalization of the entire market.
Achievements from the Research
- Improved precision of marketing measures based on user insights.
- Validation of hypotheses regarding competitors’ marketing strategies.
We interviewed the team regarding the research design innovations used to capture the reality of vacant house owners from multiple angles, as well as the segment analysis that backed up on-site intuition with data. For details, please read the full interview text.
・Full JECT ONE Case Study Interview: https://skyfall.co.jp/research/case/case-05/ ・Request Materials for Skyfall’s Marketing Research Business: https://skyfall.co.jp/research/document-contact/ |
Consulting & Support
As part of Marketing Research business at Skyfall, dedicated consultants propose the optimal research methodology tailored to specific business challenges. We create customized research plans from multiple survey panels and methodologies to fit client needs and objectives, supporting their overall marketing strategy.
Analysis & Reporting
As part of Marketing Research business at Skyfall, dedicated researchers handle every step from survey design to reporting. As a partner focused on solving our clients’ challenges, we address anxieties from the survey design stage, ensure quick and thorough communication, and provide comprehensive support extending to sharing results and data utilization through reporting sessions.
About “JECT ONE CO.,LTD.”
- Headquarters Address: Shibuya Axsh 21F, 2-17-1 Shibuya, Shibuya-ku, Tokyo 150-0002
- Representative: Mikio Okawa, CEO
- Established: January 28, 2009
- Business Description: Comprehensive Real Estate Development Business / Renovation Business / Vacant Housing Business (Akisapo) / Rental Management Business
- Website: https://jectone.jp/
About “Skyfall’s marketing research business”
Skyfall’s marketing research business provides research services tailored to specific challenges by utilizing multiple survey methods, including its own panel SKYFLAG Research, LINE Research (for which it is an official partner), and TEA (a qualitative research approach systematized by qualitative psychology).
Our dedicated researchers provide end-to-end support, from survey design to analysis and data utilization, helping to solve your marketing challenges.
About “Skyfall”
| Company Name | : Skyfall Inc. |
| CEO | : Tomokazu Hasegawa |
| Address | : (Tokyo Head Office) 19F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo : (Niigata Office) Nippon Life Insurance Niigata Building 7F, 2-4-10 Higashiodori, Chuo-ku, Niigata-shi, Niigata |
| Business Description | : Reward Marketing Platform Business / Other |
| Number of employees | : 200 (As of the end of December 2025) |
| Established | : October 2017 |
| Capital | : 79,393,750 yen |
| Website | : https://skyfall.co.jp/ |
